Tags » B2B Marketing

Why Marketing Is Still an ‘In Person’ Game

Don’t get me wrong; I definitely believe in the power and prominence of digital marketing. After all, digital vehicles like eNewsletters, blogs and digital magazines are ranked as top tactics being used by marketers today, according to the Content Marketing Institute (CMI)’s “2015 Benchmarks, Budgets and Trends—North America” report. 459 more words

Content Marketing

8 Eye Popping Promo Product Stats That Every Marketer Should Know

It is no secret that marketing today has changed in a tactical and strategic sense.  It is no longer that marketers design ads, buy T.V. spots, acquire distribution channels and make profits.  491 more words

Marketing Promotional Products

Top Take Aways From the Content Boost Crash Course, Part 2: Afternoon Sessions

Looking back on the second half of yesterday’s Content Boost Crash Course, the word that comes immediately to mind is “action.” While the first half of the day was focused on educating attendees about the basics of content marketing—the ins and outs of blogging and the need to engage with customers via social media, for example—the afternoon was all about how to put those strategies into motion and move forward with an integrated, revenue-driven content marketing strategy. 572 more words

Content Marketing

Top Takeaways From the Content Boost Crash Course Part One: Morning Sessions

The morning flew by here at Content Boost, as we’re now halfway through our second content marketing Crash Course; that is, our all-day integrated marketing seminar offering the latest tips and tricks for growing your brand online. 484 more words

Content Marketing

Qualifying your leads to the standard required by your Sales team?

Sales and Marketing should work together as a team supporting each other for the good of the business, and if you have taken the time and expense to hire the best Sales team for your business, isn’t it only wise to hire the best Marketing to support them. 321 more words


Brave Brands Win.

Over the years we have worked with dozens of brands. Some have grown to become multi-billion-pound companies that trade the world over and employ thousands of people and set the standards other aspire to. 213 more words


Marketing Failure at Professional Services Firms: Who's to Blame?

The Hinge Research Institute – a division of one of the nation’s smartest B2B marketing consultancies – recently published the results of its survey of 530 professional services firms representing accounting and finance; technology; marketing and communications; architecture; engineering and construction; legal; and management consulting disciplines. 377 more words