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Apple Store revamp for Apple Watch revealed: 'magical' display tables, demo loops, sales process

While the 18-karat gold Apple Watch Edition has been receiving a lot of attention due to its premium pricing and aesthetic, Apple will sell far more of the lower-priced Apple Watch and Apple Watch Sport models, and has created a different customer journey for those customers, according to sources briefed on the plans.  747 more words

AAPL Company

Tim Cook calls out controversial Arkansas and Indiana legislation, says "Apple is open for everyone"

Apple CEO Tim Cook on Twitter today shared Apple’s opposition to a controversial new law in Indiana while calling on the governor of Arkansas to veto legislation before it becomes law. 202 more words

AAPL Company

The best Apple Watch accessories: bands, cases, docks, screen protectors & more

Apple Watch preorders, reservations, and sales are set to kick off in the coming weeks, so we’ve prepared a running list of the best accessories available to purchase and preorder online. 775 more words

AAPL Company

Review: Swapping MagSafe for SnapFit, BatteryBox adds 60Wh of portable power to MacBook Airs, Pros

Thanks to Apple’s patent on the MagSafe connectors used in MacBook Airs and Pros, the list of third-party external batteries for MacBooks previously began with… 1,258 more words

AAPL Company

Rival tech companies haven’t been shy when it comes to Apple attack ads, but one Chinese company has definitely crossed the line in a promotion for its forthcoming Android smartphone. 76 more words

AAPL Company