Blocks, Make Money

Blocks » Premium Content Block

Use the Premium Content block to accept one-time, monthly, or annual payments on your website for access to exclusive content that you create – video, images, text, or anything at all. Engage your audience with exclusive content while earning money to support your website.

This feature is available for all sites with a WordPress.com paid plan. The feature is also available for self-hosted sites on a paid Jetpack plan.

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Overview

The Premium Content block allows you to restrict content on a page or post to paying subscribers only. Only paying subscribers will be able to see the content. It can display any kind of content.

Visitors see options to subscribe or log in when attempting to view the premium content:

Image on 2020-04-13 at 13-15-39.png
You can also control what the text and buttons say here

Use it as a paywall to share your writing only with paying subscribers. Or add subscriber-only videos, cheat sheets, and other goodies to an exclusive section of your site.

The Premium Content block uses Payments to manage subscriptions.

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For plugin-enabled sites, you must keep the WordPress.com Editing Toolkit plugin active for the Premium Content block to work. If you can’t find this block, go to Plugins → Installed Plugins to ensure that the WordPress.com Editing Toolkit plugin is active.

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Add the Premium Content Block

To add the Premium Content block, click on the + Block Inserter icon and search for “premium content”. Click it to add the block to the post or page.

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Using your keyboard, you can also type /premium on a new line and press enter to quickly add a new Premium Content block.

For more, visit our detailed instructions on adding blocks.

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Connect Stripe to Accept Payments

If you haven’t set up our Payments feature before, we’ll prompt you to connect your WordPress.com account to Stripe — the payment processor used to collect your funds. Click the “Connect” button and you’ll be directed to Stripe to continue:

At Stripe, you can either create an account or sign in to an existing account. Any money you earn using WordPress.com Payments will go into your Stripe account. From there, you can move it to the personal bank account of your choice.

In order to start accepting payments using a Stripe account, you must be a citizen or own a company in one of the countries where Stripe is available for business. Your customers can pay using a credit card issued anywhere in the world.

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For more information on setting up Stripe, check out this helpful guide.

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Block Toolbar

The Premium Content block toolbar has four components explained below:

Premium Content Block toolbar
  1. The subscription required to view this content
  2. Subscriber view: Select this tab to control the content that is seen by paying subscribers.
  3. Guest view: Select this tab to control the content that is seen by non-paying subscribers.
  4. The editable content area.

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Step One: Add a New Subscription

First, create a subscription plan for your readers to purchase. You’ll choose a name, price, and renewal interval:

  1. Click the list of subscriptions (as marked with a 1 in the above image) and choose “Add a new subscription,” or use the sidebar settings (shown right) to create a new subscription.
  2. Give the subscription a name, set the currency, a price, and how often you want the subscription to renew (monthly, yearly, or a one-off payment.)
  3. Toggle on or off if the subscription is a donation, and if you want to enable your customers to choose to pay their own amount.
  4. Click Add subscription.
Screen recording: how to add a new subscription in Premium Content Block
How to add a new subscription

You can manage your subscriptions, see subscribers, and monitor your revenue at any time by going to Tools → Earn → Collect Payments from your site’s dashboard.

You can add multiple subscription levels. For example, you can add bronze, silver, and gold tiers with increasing benefits for each one. Just keep in mind that a single Premium Content block can have just one subscription selected, so you would insert three Premium Content blocks in this scenario.

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Step Two: Add Subscriber Content

Next, click on the Subscriber View tab. This is where you will add the content your subscribers are paying for. You can place text, images, and any other content at all.

Make sure your exclusive content is nested under the Subscriber View so that it can be seen by paying subscribers only. A handy way to make sure your content is in the right place is to use List View. The content should be nested under the Subscriber View as shown in this example:

Screen recording: how to add subscriber content to Premium content block
How to add Subscriber content

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Step Three: Customize the Guest View

Next, click on the Guest View tab. Visitors without access to the subscription will see this content. You can use this area to showcase a teaser of your paid content and explain the benefits of subscribing.

This view is visible to anyone that is not yet subscribed. Once a visitor becomes a paying customer, they will stop seeing this view.

Screen recording: how to customize the Guest View
How to customize the Guest View

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Step Four: Publish

When your content is ready to go, publish the post or page. As the author, you see the subscriber-only content on your site. To see how the post or page looks for non-subscribers, visit the page using an incognito browser window.

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Video: How to Add Memberships to Your Website

We also recommend the “How to get started with memberships on WordPress.com” video if you’re just getting started with subscriptions and memberships on your website and want to learn more.

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Troubleshooting

Premium Content View Selector hidden

If the cursor leaves the Premium Content block, the View selector may be hidden. Clicking on the Premium Content block brings back the option, allowing you to choose the “Subscriber view” or the “Logged-out view.” You can also use List View to select the appropriate part of the block.

Subscribe Button Missing

If only the Login button shows, and not a Subscribe button, make sure you have selected a subscription in the block’s toolbar.

Is all the content in the block restricted?

Only the HTML content is currently being blocked (e.g., with a known link, non-subscriber access is still possible to files, videos or images).

Are subscribers added as users to my site?

No. Subscribers are authenticated with WordPress.com, and site owners can see and export the list of subscribers from Tools → Earn → Collect Payments.

WordPress.com Secure Sign On (SSO)

If you have a plugin-enabled site, the WordPress.com Secure Sign On (SSO) feature will need to be enabled for the Premium Content block to work as expected.

You can access this setting under Settings → Security. The setting “Allow users to log in to this site using WordPress.com accounts” should be turned on.

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