Blocks »Mailchimp Block

On we offer a whole suite of tools to grow your audience.

One of these tools is the Mailchimp block. It allows your visitors to subscribe to your Mailchimp list and receive updates via email.

Table of Contents

Adding the Mailchimp Block
Connect to Mailchimp
Block Editor
Block Toolbar
Block Settings
Button Color Settings
Tips for Running an Email List

Add the Mailchimp Block

In order to add the Mailchimp Block, click on the Add Block button.

MailChimp - New Block
Add a new block and search for mailchimp.

Alternatively, you can type /mailchimp in a new block and press enter.

Mailchimp Shortcut
Type /mailchimp in a new block.

For more, visit our detailed instructions on adding blocks.

Unlike our Mailchimp Subscriber pop-up, the Mailchimp Block allows you to collect emails right inside a post or page.

You can position it in your content at the exact moment that your readers will be most inclined to sign up. For example, you can build up excitement and then capture signups when you have explained why visitors should receive your updates.

Mailchimp - Full Form
Adding Paragraph, List and Image Blocks above the Mailchimp Block adds a unique style to your page.

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Connect to Mailchimp

Mailchimp - Add Block

The first time you add a new form, you may need to set up your connection to Mailchimp. Click “Setup Mailchimp form” to get started.

This will take you to the Marketing section of your account to Connect Mailchimp.

Editing and sending emails is handled by Mailchimp. In order to use Mailchimp on, you need:

In order for Mailchimp integration to work properly, the merge tags option on the Mailchimp list should be set as non-required. See the image below.

Mailchimp list options
In your Mailchimp Audience, click Settings → Audience fields and *|MERGE|* tags

Once you’ve created your Mailchimp account and at least one mailing list, you can connect Mailchimp to your account by going to My Site → Marketing, then choose Connections at the top.

Mailchimp - Connect
Go to My Site(s) → Marketing → Connections to connect your Mailchimp account.

You will be prompted for username and password to your Mailchimp account. Then, upon successful login, you will be returned to

Once you are connected to Mailchimp, the Marketing Settings will show your available lists.

Once you have connected to Mailchimp, choose the list you want visitors to subscribe to from the dropdown option.

If you have more than one site on your account, you only need to set up the Mailchimp connection once and it will work across all sites.

You can create a different list in Mailchimp for each site, and then use the specific list in My Site → Marketing → Connections for a specific site.

Back in the Block Editor, you may need to click the Re-check Connection button on the Mailchimp Block if you added the block before connecting in the Marketing settings.

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Block Editor

Mailchimp Block - Edit Block
The default Mailchimp Block
  • Click directly in the button in the block to change the button text.
  • Click the disclaimer text below to change the default disclaimer.

It’s a good practice to include a disclaimer in your sign-up form, so that your subscribers are less likely to mark your emails as spam.

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Block Toolbar

In order to reveal the block toolbar, you can click on the block and the toolbar will display. Each block has its own block-specific controls that allow you to manipulate the block right in the editor.

The Mailchimp Block does not have any unique toolbar options. It shows the block type, and the options menu available on all blocks.

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Block Settings

Every block has specific options in the editor sidebar in addition to the options found in the block toolbar.

WordPress Editor - Settings
If you do not see the sidebar, click the Settings icon next to the Publish button.

The Mailchimp Block has multiple settings that you can adjust in the Block Settings sidebar. Click the downward arrow next to any header in your sidebar to see the additional options for each section.

Text Elements

The Email Placeholder changes the text shown inside the email field. It disappears once the field is typed in.


There are three messages related to the function of the form that you can modify.

The Processing text message shows while an email is being added to the list.

The Success text is displayed when an email is successfully submitted.

The Error text is shown when the email address was not submitted successfully.

Mailchimp Block Settings - Sidebar
Mailchimp Block settings
Mailchimp Connection

This section has a link to the Marketing settings if you need to connect, disconnect, or change the list you are using.

About the connection:

  • You can only connect one Mailchimp account to your account
    • Disconnecting will turn off Mailchimp for all sites on your account
  • Each of your sites can select a different list in the Marketing settings for each site
  • You can have a different lists for each site, but all of the lists need to be in one Mailchimp account

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Button Color Settings

The button color settings allow you to change the color of the submit button, including the background color and text color.

MailChimp - Manage Colors
Changing the button background and text color.

The advanced tab lets you add a CSS class to your block, allowing you to write custom CSS and style the block as you see fit. Learn more.

The advanced section lets you add a CSS class to your block.
The advanced section lets you add a CSS class to your block.

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Tips for Running an Email List

Remember that your visitors signed up for the updates you promised them. They expect certain type of messages and they can unsubscribe at any point. If you want your email list to flourish, it’s best to:

  • Send updates about something your audience may be interested in. For example, share articles you find valuable or updates you do not share elsewhere.
  • Once in a while, engage with your audience directly, such as asking them to respond to your emails with questions.
  • If you promote your product, mix it up with other content so your list members find value in staying subscribed.

For more tips, check out the Mailchimp 101 page.

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