Site Tutorials

Tutorials »Build a Site to Help Sell Your House

Selling your house can be a stressful process, but building a site to show why someone should buy your house doesn’t have to be. In this guide, we’ll cover the basics of using WordPress.com to build your site. Then, we’ll show some specific features you can add to your site to help market your house.

Check out the demo site we created using this guide.

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The Basics

You can follow these steps in any order. This section of the guide is designed to give you a useful checklist if you’re not sure where to get started.

Picking a Site Address

When you create a site on WordPress.com you get a default WordPress.com subdomain. You can register a custom domain name, removing the WordPress.com from your site address, with any of the WordPress.com paid plans.

It’s a good idea to include your house’s street address in your site address. For example, 555streetname.com.


Picking a Theme

We know selecting the theme you want to use on your site can be one of the most challenging parts of setting up your site.

The demo site we created uses the Rockfield Theme because of the banner at the top that displays the Site Title and Tagline. We used the tagline to include the address of the house for sale at the top of each page.

You could always try creating some content first so you can see how your content looks in a theme, and know you can change your theme at any time!


Creating your Content

Content is created through the Site → Pages or Posts section of your account.


Now that we’ve covered the basics, let’s dive into specific content you might want to add to your site.

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The House's Address

The location of the house is one of the most important reasons why someone will be interested in buying your house. There are a few ways you can add the house’s address. You want to make sure the address is easy to find on all of your pages. And, there’s no harm showing the address in multiple places on your site.

Add the Address to the Tagline

The site’s tagline displays at the top of every one of your pages as part of the site theme.

  1. Go to My Site → Design → Customize
  2. Click on Site Identity
  3. Add a Site Title and your house’s address in the Tagline.

The Footer section of your site also shows on every page you create. Using the Contact Info & Map footer widget is a great way to display the house’s address with an interactive map.

  1. Go to My Site → Design → Customize
  2. Click on Widgets. Depending on your theme you may see different widget locations.
  3. Click Footer and click the Add a Widget button.
  4. Search for the Contact Info & Map widget and click on it to add it to your footer.
  5. Customize the widget by adding a title, the address, and check the option to Show map.

You can disregard the Phone, Email Address, and Hours.

We’ll add a contact form to give your prospective buyers a way of getting in touch with you, and a calendar to display open houses or special events.

Add an Interactive Map to your Home page

You can be sure people will know where the house for sale is located by adding an interactive map directly on your home page.

You can also include other points of interest to the map, like where the grocery store or schools are in relation to the property.

  1. Go to Site → Pages and click on your home page to edit in the Block Editor.
  2. Click the plus icon where you want the map to appear.
  3. Search for Map and select the Map block.
  4. Add the house’s address as your first marker.
  5. (Optional) Add more markers to enter the address of grocery stores, schools, or other points of interest.

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Photos of the House

The next most important feature of the house you’re selling is what it looks like.

In the demo site, we used a Cover block at the very top of the Home page to show a picture of the house itself, with a brief description of the property in a paragraph overlayed on the image.

Below are some of the specific customizations applied to the Cover block and Paragraph block on the demo site.

Cover Block
  • Set a fixed background under Media Settings, so that the image remains static while visitors scroll down the page.
  • Setting the opacity to zero under Overlay Settings to remove the default darker overlay on the Cover block’s image.
  • Changed the content position to the bottom in the toolbar above the Cover block, so that it doesn’t distract from the image.

Paragraph Block

  • Changed the background color to white in the Color Settings, to make the text easier to read.
  • Changed the text color to black in the Color Settings, so it wasn’t the same color as the background.
Other Image Styles

There are a lot of ways to display images of your property. Regardless of what style you choose, you should make sure your pictures tell the best story of the property for sale.

Below are examples of the blocks used in the demo site.

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Open House Calendar

There are a couple of different options for adding a calendar to your site.

  • Google Calendar – create a separate Google Calendar in your Google account, and add open house schedules and other relevant events.
  • Calendly – great if you want people to be able to schedule private viewings of the property.

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Contact Information

After a prospective buyer has learned all they can about the property you’re selling, they will want to get in touch with you to view the property or ask more questions.

A form is a great way to gather specific information from your visitors. All of the forms that are sent to you are also stored in the Feedback section of your account.

To add a form:

  • Start by editing the page you want the form to appear on.
  • Click the plus icon where you want the form to appear.
  • In the “Search for a block” field, type the word “form” to filter to the different kinds of forms you can add.
  • Select the Contact Form to add a simple form that asks for the visitor’s name, email address, and message.

You now have a site you can send to people interested in buying your house. Share links to the site on Social Media, or in your Email Signature to get the word out.

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