Getting Started

Tutorials » Build a Business Website Tutorial

Are you launching a new business or redesigning your website for your business? Businesses from Life & Fitness, to Consulting, and online stores, all benefit from having some basic features and information on their site.

This guide will quickly cover the basics, and then get more in depth into specific content you might want for your Business website.

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The Basics

You do not have to do any of these steps in the order outlined, but this gives you a good checklist just in case you’re not sure where to get started.

Picking a Site Address

When you create a site on you get a default subdomain. When you’re ready, you can brand your site by registering or transferring/connecting a custom domain name to your site.

Picking a Theme

We know selecting the theme you want to use on your site can be one of the most challenging parts of setting up your site.

You could always try creating some content first so you can see how your content looks in a theme, and know you can change your theme at any time!

Creating your Content

Content is created through the My Site → Pages or My Site → Posts section of your dashboard.

Now that we’ve covered the basics, let’s dive into specific content you might want to add to your site.

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Creating a Home Page

Your home page should have very simple elements:

  • A clear description of your business’s mission
  • A Call to Action Button
  • If you’re a physical business, your address and a map should be displayed on your home page

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Call to Action

Think of a Call to Action as the most important thing you want your visitors to do when they come to your site. It may be to contact you, learn about your services, or subscribe to your site.

Later in this guide, we’ll discuss site menus – those are links at the top of your page that allow your visitors to navigate to other important pages on your site.

Contact Form

A form is a great way to gather specific information from your visitors. All of the forms that are sent to you are also stored in the Feedback section of your account.

To add a form:

  • Start by editing the page you want the form to appear on.
  • Click the plus icon where you want the form to appear.
  • In the “Search for a block” field, type the word “form” to filter to the different kinds of forms you can add.
  • Select the Contact Form to add a simple form that asks for the visitor’s name, email address, and message.
Learn More

To create a Learn More Call to Action, you can use a button that links to another page with more details.

For this to work, the page you want to link to should be created and published first.

Once you add a button, you can add text to the button and create a link to another page.

When you’re adding a link to another page on your site, as long as that other page is published and public, you can type the name of the page in the link field to create the link.

Subscribe or Join my Mailing List

If you plan on writing blog posts (many business sites do! More on that later…) you can add a Subscription Form block to your home page so your visitors can subscribe to receive emails when you publish new posts.

If you’d like to create your own mailing list where you can email your visitors promotions or news at any time you have a couple of options. You can add a MailChimp block or integrate MailerLite for a pop-up subscribe option. MailChimp also has a pop-up subscribe option that can be used on plugin-enabled sites. You can also use other mailing list plugins.

Call to Action Templates

If you are not sure how to effectively design your calls to action, let us do the hard work for you! We have created a collection of beautifully-designed block patterns to use on your site and customize however you wish. To see the full collection, click the + block inserter and select the Patterns tab. Then, choose ‘Call to Action’ from the dropdown menu:

Image showing an example of a premade Call to Action block pattern
An example of a premade Call to Action block pattern
The block inserter + icon is labelled with the number 1, followed by the Patterns tab labelled number 2, and finally the dropdown menu with Call to Action selected is labelled number 3.
How to view the Call to Action block patterns

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Your Physical Address

The first thing a visitor is going to look for if your website is for a physical business is where you are located, what are your business hours, and how can they contact you. Continue reading to discover which blocks were used in the below example.

The example in the screenshot above uses a collection of different blocks to create the look.

A Columns Block

The block was set to two columns and the two-thirds width when it was added.

A Map Block

Then, in the left column, the Map Block was added, and a marker added for the physical address.

Heading Blocks

In the right column, each section was separated by H4 headings.

Paragraph Blocks

The address was added using a paragraph block.

To have the next line of your address show directly below (instead of in a new paragraph) hold down the shift key while hitting enter.

Click to Call Phone Number

Creating a hyperlink on a phone number so that people visiting your site on mobile can tap the number to call you makes it easier for your visitors to get a hold of you.

Business Hours block

The Business Hours block lets you define your hours of operation and the days of the week that you’re open.

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Creating a Services or Products Page

If you’re offering a service or selling a product, you’ll want a dedicated page on your site where visitors can learn more or buy your services/products.

Services Page Layouts

When you create a new page you’re first presented with the option to select a Page Layout. These layouts are a great way to get started with a page design and all you need to do is replace the placeholder content with yours.

There is a group of Page Layouts dedicated to different Services Pages designs.

Selling Products

There are several options for creating an eCommerce site. You can collect payments through an online store, PayPal buttons, and recurring payments. Read on to discover these options.

Store with the WooCommerce Plugin

A WooCommerce store allows you to create a fully functional shopping experience with products, inventory, order tracking, and multiple payment options.

Pay with PayPal

There’s a simple Pay with PayPal block you can use to create single products that people can purchase with PayPal.



The Payments block allows you to collect one time or recurring payments and set up subscriptions to paid features in conjunction with the Premium Content Block.

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Creating an About or Team Page

People are going to want to know more about your business. You can either create an About page that has information about how long you’ve been in business, what kind of services or products you offer (that then link to your services or product page), or more about your team.

When adding a new page you can select a Page Layout for an About page, or a Contact page. Or, you can start with a Blank page, and design your own page.

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Customer Testimonials

Testimonials are a great way to showcase why someone should select your business. You can add testimonials to any page on your site. Your Home page and your About page are two great places to add customer testimonials.

The example above was created using –

  • A Heading block for the “What People Say” section
  • A three Columns block to display testimonials in three sections
  • A Quote block within the columns to enter the testimonials from your customers

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Now that you’ve created a few pages, you’ll want to make sure your visitors can navigate to them from your site’s menu.

By default, new pages are not automatically added to your site’s menu. That’s to allow you to decide which pages, and in which order those pages appear, on your menu.

  1. Go to My Site → Appearance → Customize
  2. Click on Menus
  3. Click on an existing menu, or select “Create New Menu”
  4. Click on Add Items to add your pages, categories, and products to your menu
  5. Make sure you select a menu location and click Save Changes


Widgets show up on every page on your site – they’re great for adding another Navigation Menu to your site, your Hours and Map to every page of your site, or a Cookies & Consent banner.

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What's Next?

Promoting your Business

Now that your site is ready, you’ll want to get the word out. There are a number of methods for getting more views and traffic to your site.

Analysing your Visits

You’ll want to track your site’s performance to make sure your efforts are getting you the traffic you want.

Optimizing Search Results blogs and sites are very search engine friendly by default. Search engines can take some time to index your site. The time frame is usually a couple of weeks, but that is based on each Search Engine’s internal indexing schedule.

Meanwhile, we have put together a comprehensive guide on Search Engine Optimization (SEO).

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