You can sell products or services online using our Store option on the Business and eCommerce plans!

The information in this guide applies to stores located in Canada or the United States. For other countries, you can manage your store by going to WP Admin → WooCommerce.

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Create your Store

  1. Make sure you have the Business or eCommerce plan.
  2. Install your first plugin or third-party theme.
  3. You’ll see Store menu item appear under My Site in your dashboard.
My Site → Store, after installing your first plugin.
My Site → Store
  1. Click on Set up my store! to get started.
Setting up your store
Click Set up my store! to get started.
  1. Allow a couple of minutes while we build your store.
Building your store
Building your store
  1. Enter your store’s address. If you’re selling digital products, you can still add your business address here.

If you use an address that is outside of the United States or Canada, you’ll be prompted to access the WooCommerce dashboard instead.

  1. After you enter your address and click Next, you’ll have a setup checklist that covers creating a product, reviewing your shipping settings, reviewing payment options, taxes, and then customizing the look of your store.

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Add a Product

After you have created your store, the first thing you need to do is create a product to sell.

  1. Go to My Site → StoreProducts.
  2. Click on Add a product.
  1. On the New Product page, add a Product Name, image, description, and other details.
  2. You can also add variations of your product at this point – different sizes or colors of a product, for example. For each product or variation, you can also set an inventory quantity, so that you don’t sell more of a product than you have in stock!

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Set up Shipping

By default, your store is set up to offer free shipping to all visitors. You can modify this in the Shipping settings.

The store includes three methods of shipping: free shipping, flat rate, or local pickup. If you need more methods or control over shipping – by weight, for example, you can add a WooCommerce extension to handle that.

Shipping Settings include:

  • Shipping Origin – used to set where the product is being shipped from, and your store’s default units for weight and dimensions.
  • Shipping Zones – this option allows you to set up different shipping options based on the location of the buyer. For example, it may cost more to ship across the country than it would to ship a product closer to your store’s location. Zones can be set up at the country, state, or postal code level.
  • Shipping Labels – for paying for and printing out shipping labels without having to take a trip to the post office.
  • Packages – add commonly used package sizes to be used when calculating shipping costs in conjunction with shipping labels.

To set up shipping, you create a shipping zone, and then add shipping methods to that zone.

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Set up Payments

Your store offers payment using PayPal or Stripe, or offline payments by check or cash on delivery. You can enable or disable specific payment methods, as well as set your shop’s currency, in the Payment settings.

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Calculate Taxes

Store uses TaxJar, a third-party service, to calculate sales taxes automatically. In order to calculate sales tax, TaxJar needs to have the cost of the order, your address, and your customer’s address. For more information about how this works, including how to disable TaxJar, see the TaxJar support document.

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Promotions & Reviews

Like many online stores, you are able to set up promotions (e.g. coupons) and product reviews. Full instructions on configuring these can be found in our Promotions and Reviews documentation pages.

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Advanced Customization

If you need to do advanced customizations with your store, including advanced shipping rate calculations, adding additional payment gateways, or importing/exporting inventory levels, you can use WooCommerce Extensions with your store. For a full list of available WooCommerce Extensions, you can see the WooCommerce site and docs. All installed WooCommerce extensions will need to be managed through the WP Admin dashboard, which you can access by clicking on My Site -> WP Admin.

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Compare Payments Options on

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Learn more about the PaymentsPremium Content, and Pay with PayPal blocks to bring payments seamlessly to your site, or the Store feature available in the United States and Canada.

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