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At the bottom of each post and page, you can include sharing buttons for your readers to share your content across a range of social networks and services.

Table of Contents

Watch the video below for a quick overview of how it works, and read below for more examples and settings.

Customize Sharing Options

To customize your site or blog’s sharing options:

  1. Go to Tools → Marketing
  2. Then select the Sharing Buttons item in the menu at the top
The header of the Marketing section with Sharing Buttons highlighted.

You can add any or all of the following services to your posts and pages:

  • Twitter
  • Facebook
  • Tumblr
  • Pinterest
  • Reddit
  • LinkedIn
  • Pocket
  • Press This
  • WhatsApp
  • Telegram
  • Skype
  • Email
  • Print

Display Likes and Sharing Buttons

The section of Sharing that allows you to select where like and sharing buttons will appear.

You can decide which page types the like and sharing buttons appear on. Check, or uncheck the pages and post types you want the buttons to appear on, and click Save Changes

If the option for Comment Likes is checked, your visitors can “like” comments left on your site.

If you include your Twitter Username, any time someone tweets one of your posts or pages, your Twitter handle will be included in their tweet.

Customize Your Services

Adding the sharing buttons lets your visitors share your page or post to their preferred social network, or email or print the post/page.

The option to edit label text, sharing buttons, and an dd "More" button.

To configure which services you are using, click on Edit sharing buttons:

The Edit sharing buttons highlighted.

To add sharing buttons, select the services you want to use in the Edit visible buttons area. As you do, you’ll see them added to the preview above.

To disable a button, select it again to deactivate it. You can also reorder the buttons by clicking the Reorder button. You’ll then be able to drag and drop the buttons into any order you’d like.

The cursor clicking on the Edit Visible buttons option and dragging buttons into the preferred order.

Additionally, you can add a More button that contains sharing buttons that you want to display but only in a hidden dropdown by clicking the + Add “More” button option.

Marketing → Sharing → Add More Button

They will appear on your site like so:

Marketing → Share → More


Some services are not available if your blog is marked as private.

Customizing Sharing Settings

You can also customize how the buttons behave and look and where they appear with the settings in the bottom half of the page:

Marketing → Sharing → Button Styles

The Official Buttons option pulls the buttons directly from services like Twitter, Facebook, LinkedIn, Reddit, and Pocket. Some of the services will show the number of shares in real-time in your blog, as reported from that service.

Official Button Counts

Some important information about each service:

To enable the official buttons, go down to the Button style menu and select Official buttons.

Save your changes and check out your blog to see the results.

You can also edit the label next shown above the sharing buttons by clicking the Edit label text button at the top of the page.

Edit Label Text
Edit Label Text - Adding Text

Once you change the label text, click Close, then Save Changes to publish the changes to your sharing label.

Disabling Sharing / Likes On Specific Posts

You can disable the sharing and/or like buttons on a per-post or page basis with the checkbox(s) in the Likes and Sharing section of the editor:

Through Jetpack icon

Post/Page editor → Jetpack options

For more information on the Like button please see this support guide on Likes.


If you are having trouble showing the sharing buttons on your blog, please check the following:

I can’t see the buttons on the front page.
Make sure to select “Front Page, Archive Pages, and Search Results” for the “Show buttons on” setting.

The Twitter sharing button is using “via @wordpressdotcom” but I want it to use my Twitter username.
You can add your Twitter username to use with the Twitter sharing button, from the Sharing Buttons section of your dashboard.

Many of the Available Services are missing from the selection on the sharing settings page.
If your blog is private, you will see fewer services listed.

My share counts are all at zero! Can I get the old share counts back? No. If the counts have changed due to a custom domain name change such as from to or from HTTP to HTTPS, those counts come directly from the social networks, not from us, and they will not migrate counts made toward a specific URL that has since changed.

What does the Facebook share count actually calculate? According to Facebook, if you’re using the official Facebook share button, the count includes:

My Twitter share button is not showing share counts.

Twitter has removed share counts from its official share buttons. However, you can access and see what your users are sharing and what services they are using to do so in your blog stats.

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