Marketing, Social Tools

Publicize

This guide provides instructions on how to connect your WordPress.com site to various social networking services. Once connected to a service, you can automatically share your posts with that service.

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Setting Up Publicize

To connect your site to your social networks, go to My Site → Tools Marketing in your dashboard, then click on the Connections tab. You’ll see various services listed: Facebook, Twitter, LinkedIn, and Tumblr. Next, click the Connect button and follow the prompts to connect to a service. Detailed instructions for each social network are listed further down in this guide.

Not seeing the Publicize options? Make sure to launch your site! Publicize is not available while your site is in Coming Soon or Private mode.


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Publicize Your Posts

Once you’ve approved a connection to any of these services, the next time you publish a post, you’ll see the Publicize options on the confirmation screen under Share this post:

The Share this post section has toggles for each social service, and then a text field under "Customize your message"

You can toggle on/off the different services to prevent sharing each post to a specific social media platform.

Customize Your Message

You can choose to write a custom message to go along with the post that will appear on social media. To access this setting at any time, click on the Jetpack icon in the top right corner of the post editing screen (it looks like a green circle with a lightning bolt inside of it).

A close up of the post editing screen, with the Jetpack icon clicked, and the "Share this post" section open to adjust.

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Share Your Content Again

Re-publicizing posts is a feature for sites on our WordPress.com Premium, Business, and eCommerce plans.

You can access this feature at any time by clicking on the Jetpack icon in the top right corner of the post editing screen (it looks like a green circle with a lightning bolt inside of it).

You’ll then see the Publicize options where you can add a custom message, toggle which social media platform(s) you want to share to, and manage connections. Finally, select Share Post to re-share the post.

A close up of the post editing screen, with the Jetpack icon clicked, and the "Share this post" section open to adjust.

By selecting among your connected Publicize accounts, you can craft your message to specific networks and audiences and use different wording for each one.

Alternatively, you can go to My Sites Posts. Search for the post you want to share again.

Click on the ellipses (three dots) menu to the right of the post, then select Share.

On the Posts list, when the three dots to the right of any post are clicked, Share will show in the options to re-publicize.

You’ll then see the same Publicize options described above. Finally, select Share Post to re-share the post.

When re-publicizing a post, a modal will pop up with the social connections and a place to customize the sharing message. The Share post button will send out the publicizing.

If you’re trying to share a post from another author on your site, make sure that the Publicize connections are global and valid for all users on the site. If they’re not, you will only be able to share again the posts of which you’re the author. A site administrator can check this by going to Tools → Marketing → Connections and clicking the downward arrow icon next to any service.


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Facebook Pages

To connect a Facebook page to your site so that posts are automatically shared to your page, follow these steps:

  1. Go to My Site → Tools → MarketingConnections.
  2. Select the Connect button next to Facebook.
  3. In the window that pops up, log into Facebook.
  4. Follow the prompts:
    • If you have multiple Facebook Pages, choose which one you want to share your blog posts to. Only one Facebook Page can be connected at a time.
    • Choose what WordPress.com is allowed to do on behalf of your pages.
    • Select Okay.
  5. You’ll be taken back to WordPress.com and another pop-up will ask you to confirm connecting your account.
  6. Click Connect and you’re done!

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Please note that a personal Facebook profile, a Page-only account, a page using Facebook’s new page experience, or a page managed by the Facebook Business Manager cannot be used with Publicize. The Facebook page must be published and visible to the public.

Images on Facebook

When using Publicize to share a post, Facebook will attempt to display an image in the preview. Facebook Publicize typically selects images that are at least 480 x 480 pixels in the following order:

  1. The post’s featured image (it is recommended that you set this for each post.)
  2. The first image of a slideshow within the post.
  3. The first image of a gallery within the post.
  4. An image attached to the post.
  5. Any other image in the post (not attached but perhaps linked.)
Reconnecting Facebook

Sometimes the connection between Facebook and WordPress.com might get disconnected. Taking the following steps will solve most issues:

  1. Go to My Site → Tools → MarketingConnections in your dashboard and click Disconnect next to the link to the Facebook profile or page you wish to disconnect.
  2. Reload the page and confirm the link now says Connect, but don’t click that link yet.
  3. Log into your Facebook account. Then go to your Facebook Account Settings → Business Integrations page by clicking this Business Integration Settings link.
  4. Remove the WordPress.com app by checking the box next to it and click Remove. (If there is no WordPress.com row, don’t worry, just skip this step.) If you see a popup asking for confirmation, click the “Remove” button.
  5. Do not check the box to delete content created by WordPress.com. This will remove all previously publicized Facebook posts and there is no way to recover them.
  6. Log back in to your WordPress.com site. Go to My Site → Tools MarketingConnections in your dashboard and follow these steps to reconnect.

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Twitter

To connect a Twitter account to your site so that posts are automatically shared to your feed, follow these steps:

  1. Go to My Site → Tools → MarketingConnections.
  2. Click the Connect button next to Twitter.
  3. A new window will open. Select Authorize app.
  4. Sign in to your Twitter account and choose the account you want to connect to.
  5. After returning to WordPress.com, you’ll see another pop up window confirming the connection. Select Connect.
Images on Twitter

Twitter can display an image in the preview only if you first validate your site to use Twitter Cards. Do this by submitting a post to their Card Validator. Each Card Type will need to be done by submitting a post example for each. For instance, if your post has a gallery, Twitter will share it as a Gallery Card, so this Card Type would need to be validated.

To display one image, make sure to set a featured image on your post.

Reconnecting Twitter

Sometimes the connection between Twitter and WordPress.com might get disconnected. Taking the following steps will solve most issues:

  1. Log in to your WordPress.com site. Go to My Site → Tools → MarketingConnections in your dashboard and click Disconnect next to the link to the Twitter account you wish to disconnect.
  2. Reload the page and confirm the link now says Connect.
  3. Clear your browser’s cookies (this clears some cookies that Twitter sets which are often part of the problem).
  4. Log back in to your WordPress.com site. Go to My Site → Tools MarketingConnections in your dashboard and follow these steps to reconnect.

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LinkedIn

To connect a LinkedIn profile (Company Pages are not supported) to your site so that posts are automatically shared with your connections, follow these steps:

  1. Go to My Site → Tools MarketingConnections.
  2. Click the Connect button next to LinkedIn.
  3. In the new window that opens:
    • Sign into your LinkedIn account.
    • Approve the connection to WordPress.com by selecting Allow.
  4. After returning to WordPress.com, you’ll see another pop up window confirming the connection. Select Connect.
Reconnecting LinkedIn

Sometimes the connection between LinkedIn and WordPress.com might get disconnected. Taking the following steps will solve most issues:

  1. Log in to your WordPress.com site. Go to My Site → Tools MarketingConnections in your dashboard and click Disconnect next to the link to the LinkedIn account you wish to disconnect.
  2. Reload the page and confirm the link now says Connect.
  3. Clear your browser’s cookies (this clears some cookies that LinkedIn sets which are likely part of the problem).
  4. Log back in to your WordPress.com site. Go to My Site → MarketingConnections in your dashboard and follow these steps to reconnect.

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Tumblr

To connect a Tumblr blog to your site so that posts are automatically shared to Tumblr, follow these steps:

  1. Go to My Site → Tools MarketingConnections.
  2. Click the Connect button next to Tumblr.
  3. In the new window that opens:
    • Sign into your Tumblr account.
    • Approve the connection to WordPress.com by selecting Allow.
  4. After returning to WordPress.com, you’ll see another pop up window confirming the account you want to connect. Select Connect.
Images on Tumblr

Tumblr Publicize will display an image if:

  • your post is an image post format
  • there is an image embedded within the first 256 characters of the post.

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Other Social Networks

Looking for another social network to publicize to? Popular social media sites like Instagram and Pinterest do not support automatic posting to their services. If this changes in the future, we may add support for more social media services. In the meantime, click the following links to learn ways you can integrate your website with Instagram and Pinterest.


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Connecting Multiple Users

Multiple connections to the same account:

  • If you are a blog administrator, you can “share” any connection, so that all your authors can publicize to the same account without each author having to set up their own connection separately.
  • Other WordPress.com Administrators, Editors, or Authors on the blog can also have their own Publicize connections in addition to yours.
  • Twitter allows you to connect multiple social service accounts from the same WordPress.com account. This means you can connect five Twitter accounts, for example, and your posts will publish to all of them. Other services, like Facebook, only allow a single connection to Publicize.

Who can set up Publicize connections:

  • Administrator, Editor, or Author user roles can setup Publicize connections.
  • If you’re a Contributor for a blog, you cannot use Publicize.
  • Only Administrators can share their connections with other users.

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Common Reasons Why a Post Failed to Publicize

  • If you schedule a post, it will not be publicized until it is actually published.
  • If you revert a post to a draft, then publish it again, it will not publicize it again. To share a post to your social media platforms again, see this section.
  • Saving a post as a draft will not publicize it.
  • Static pages will not be publicized.
  • If you have trouble with your posts not being sent to a specific service, disconnecting/reconnecting will often help fix it. See the instructions above for how to reconnect for each different social network. After connecting/reconnecting the services, you need to publish a new post to test if Publicize is reconnected.
  • If your site has more than one user, you may need to check the box that says Connection available to all administrators, editors, and authors on the Connections page.

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Terms of Service

Sharing your post to another online service via Publicize may subject your shared content to that other service’s terms of use. Many other online services have terms of use or content guidelines that differ from our WordPress.com Terms of Service. Often, these terms give the service rights in user-published content greater than the rights we (Automattic) have in content published to WordPress.com.

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