Pages » Landing Pages

Landing pages are pages with a single purpose: encouraging your visitors to sign up for a service, buy a product, or join a mailing list, as examples. View this demo site as an example.

You can use to create a landing page by creating a one-page website with a static front page.

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Activate a Theme

Browse our available themes to find a good candidate for your landing page. To activate a theme, go to My Site(s) → Appearance → Themes in any site’s dashboard or the Theme Showcase.

To start with a blank site, use the Blank Canvas theme. Or, use the one-page filter to show themes that work well for landing pages. Click on the three dots to the right of the theme’s name and then click on Activate.

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Customize your Homepage

Under Pages, click on the three dots next to your homepage and on Edit. You’ll land on the Editor, where you can add text, media, embeds, contact forms, or any other content for your page. You can also set a featured image.

To get you started quickly, you can check existing Block patterns. Block Patterns are a collection of predefined blocks that you can insert into your page and customize with your own content. Here are some examples of patterns that have been added with one click:

Jasmine Baker

Hello! I am a photographer and designer living near Portland, Maine. When I am not posting to Instagram, you can find me shooting weddings and portraits.

Just arrived

Our early autumn collection is here.

You can find these patterns through the Block inserter (+ icon) at the top left:

You can tweak all these patterns to add your own content. For example, you can remove blocks that you don’t like, add others that you need, and add more patterns if needed. Check how to add/remove or work with blocks in general.

Call-to-action buttons are very popular on landing pages. You can add these buttons anywhere you want in the landing page with the Buttons block.

Another very useful block to consider for your landing page is the subscription block. This block will help you collect leads from your visitors.

Screen capture of the Subscription blog settings

Other blocks that you might want to consider exploring for your landing page are:

When you’ve added all of your content, review it to make sure everything is ready, then click Update to publish your changes.

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Set a Static Homepage

Next, we’ll set this Home page as the front page of your site. To do that, launch the Site Customizer and click on the Homepage Settings tab.

Select the A static page option, then choose your new page from the Homepage drop down.

customizer-homepage settings

The preview window will display your newly selected page as the front page of your site.

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Delete Content

If you activated a theme that provides placeholder content, remove the pages and posts you won’t use. All you need for your landing page is a homepage. Click on My Site(s) → Pages and click on the three dots next to each page to reveal more options. Click on Trash.

How to delete a page from the pages list.

Make sure you keep one page for your homepage. The little house icon identifies which page you have set as your homepage.

Identifying the homepage from the pages list.

Next, click on My Site(s) → Posts and then click on the three dots next to each page to reveal more options. Click on Trash. If you only want a single landing page you can remove all of the posts.

To remove your navigation menu, go to Appearance → Customize Menus. You can click each menu available there and you will see the option to Delete Menu at the bottom. You can see more about customizing and editing your menus here.

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Edit your Site's Look

In the Customizer, you can also edit your site’s Logo, Site Identity, and Fonts. If your site came pre-loaded with widget areas, you can delete or edit those under Widgets in the Customizer.


That’s it! You can continue editing your site’s look and customizing it, but your landing page is complete!

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