This feature is available on sites with the WordPress.com Business or Commerce plan. If your site has one of our legacy plans, it is available on the Pro plan.
Many people use Mailchimp for their email lists. If you’d like to give your visitors a way to subscribe to your Mailchimp list on your site, you can either use the subscriber pop-up form or a regular signup form.
💡
The Mailchimp pop-up can only be added to plugin-enabled sites, as Mailchimp requires verification by adding code to the <head> of your site. On all sites, you can use the Mailchimp block instead.
Once you have your new audience created, click on Manage Audience then Signup forms.
In your Mailchimp Audience, click Manage Audience → Signup forms
In the Signup forms section of your Mailchimp Audience, select the Subscriber pop-up.
Design and configure your form however you’d like.
It’s tempting to set up your form to show a pop-up as soon as visitors open your site. Definitely think about editing the settings to showcase the pop-up after 5 seconds instead of immediately.
The Mailchimp form will only show to visitors once! The more time they have to familiarize with your site, the more likely they’ll sign up to your mailing list.
Step Two: Connect Your Site to Mailchimp
When creating your form, you will see a prompt to Connect your website to publish your pop-up on your site. Click Connect Now and you will see this option:
Enter your website’s URL, accept Mailchimp’s terms, and proceed to the next screen where they will give you a piece of code:
Copy the code from Mailchimp
You will now need to paste the code into the <head> section of your website.
To add the code to your website header, take the following steps:
On the left-hand side of your dashboard, navigate to Code Snippets → Header & Footer.
Paste the code into the Header box and click the “SaveChanges” button:
Paste the code into your site header and save your changes
Make sure your site is not set to private or Coming Soon mode, or Mailchimp will not be able to verify your site!
Back in Mailchimp, click the Check Connection button to tell Mailchimp to check your site for the code. If you added it correctly, you’ll see a success message:
Make sure to toggle ON the pop-up so it starts showing on your site
The first time a visitor comes to your page, they’ll get a pop-up with your subscription form. Mailchimp stores a cookie in the visitor’s browser so they don’t get the pop-up more than once. Here is an example:
Update Your Form
If you’d like to make changes to your form, return to your settings in Mailchimp to make your edits. As soon as you publish those changes to the Mailchimp form, they’ll automatically be reflected when the pop-up is shown to the next visitor on your site. You don’t need to copy/paste the code again!
Alternatives to a Pop-up
While a pop-up form is an eye-catching way to get your visitors to sign up to your mailing list, you may want to integrate something a little more subtle.
Integrating Wufoo with Mailchimp will allow you to embed a Wufoo form on a page, post, or widget and the forms will be sent to your Mailchimp account. Those instructions can be found here.
You will need a paid Wufoo account in order to integrate with Mailchimp.
Integration with JotForm
JotForm can be embedded on a page, post or widget, and integrated with Mailchimp to curate your mailing list.
Unlike Wufoo, Jotform can be integrated with Mailchimp free of charge.
Instructions for integrating JotForm with Mailchimp can be found here.
