Back to Support Move Your Site Import from Tumblr

Import from Tumblr

Are you making the switch from Tumblr to WordPress? This page shares how to import your Tumblr blog content to a WordPress.com site.

Step 1: Run the Importer

  1. From your WordPress.com dashboard, navigate to Tools → Import:
Tools in the WP dashboard, with Import highlighted.
  1. If you don’t see Tumblr in the list, click “Choose from full list“.
  2. Scroll down to the Tumblr option.
  3. Click the “Run Importer” (you may need to click “Install Now” first.)
The Tumblr importer option, with the 'Run Importer' link shown.

Step 2: Authenticate with Tumblr

Click the “Connect to Tumblr to begin” button to begin connecting your WordPress.com account to your Tumblr account:

Connect to Tumblr to begin button

You will then be directed to your Tumblr account to connect it to WordPress.com. Click the “Allow” button as shown in the image below:

The permissions screen to connect Tumblr to your WordPress.com account, with the 'Allow' button in green.

Once you click “Allow“, your Tumblr account and WordPress.com account will be connected.

Step 3: Import Your Content

The importer will then fetch a list of your Tumblr blogs and let you pick which one you would like to import. Click the “Import this blog” button next to the Tumblr blog you wish to import to your WordPress.com site.

A Tumblr blog is listed, with the Import This Blog button on the right.

Once you start the import, progress will be shown on the import page. You will receive an email when the import is finished.

We try to ensure that all your Tumblr content, including your videos, is imported into your WordPress.com site. Videos uploaded to Tumblr are imported into VideoPress, and other embeds are converted to use shortcodes.

Sometimes, the importer finds an embed it can’t convert. A list of these is included in the import completion email for you to check and add manually.

Step 4: Connect Your Domain From Tumblr

If your Tumblr site has a custom domain (like yourgroovydomain.com instead of something.tumblr.com), you’ll need to disable the custom domain temporarily while the import is processed. You can do this on Tumblr by clicking on the Settings button, choosing the blog you’d like to update, then toggling the “Use a custom domain” marker to the off position:

The 'Use a custom domain' option is circled in red.

After importing your content from Tumblr, follow these steps to connect your domain or these steps to transfer the domain registration to WordPress.com.

Step 5: Review Your WordPress.com Site

After importing your content from Tumblr, you may wish to take any of the following actions:

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