Import »Import from Tumblr

Are you making the switch from Tumblr to This page explains how to import your blog in four easy steps.

The instructions from this guide are referring to the WP Admin dashboard. You can get to this dashboard by adding /wp-admin to the end of your site’s url (e.g.:

Authenticate with Tumblr

From your blog’s dashboard go to My Site(s) Tools → Import. Click Choose from full list.

Under Tumblr, click Run Importer. You may need to click Install Now first.

That link will begin the import process. Click the “Connect to Tumblr to begin” button:

connect to tumblr

You will then be directed to your Tumblr account to connect it to (or to the Tumblr login page if you’re not already logged in on Tumblr):

Once you click Allow, your Tumblr account and account will be connected.

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Import your content

The importer will then fetch a list of your Tumblr blogs and let you pick which one to import. Click Import this blog to get going.

Once you start the import, progress will be shown on the import page and you’ll receive an email when the import is finished.

We try to make sure that all of your Tumblr content, including your videos, are imported into your blog. Videos you had uploaded to Tumblr are imported into VideoPress and other embeds are converted to use shortcodes. Sometimes the importer finds an embed it can’t convert and a list of these is included in the import completion email for you to check.

If your Tumblr site has a custom domain (like instead of, then you’ll need to disable the custom domain temporarily while the import is processed. You can do this on Tumblr by clicking on the Settings button, choosing the blog you’d like to update, then toggling the “Use a custom domain” marker to the off position:

Then you’ll want to set up Domain Mapping on your blog so that your readers can use the same domain to reach your site as before.

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If you’re having trouble with any part of the process, don’t hesitate to contact our Happiness Team. We’re here to help!

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