Import »Import from Tumblr
Are you making the switch from Tumblr to WordPress.com? This page explains how to import your blog in four easy steps.
The instructions from this guide are referring to the WP Admin dashboard. You can get to this dashboard by adding /wp-admin to the end of your site’s url (e.g.: example.wordpress.com/wp-admin)
Authenticate with Tumblr
From your WordPress.com blog’s dashboard go to My Site(s) → Tools → Import. Click Choose from full list.
Under Tumblr, click Run Importer. You may need to click Install Now first.

That link will begin the import process. Click the “Connect to Tumblr to begin” button:

You will then be directed to your Tumblr account to connect it to WordPress.com (or to the Tumblr login page if you’re not already logged in on Tumblr):

Once you click Allow, your Tumblr account and WordPress.com account will be connected.
Import your content
The importer will then fetch a list of your Tumblr blogs and let you pick which one to import. Click Import this blog to get going.

Once you start the import, progress will be shown on the import page and you’ll receive an email when the import is finished.
We try to make sure that all of your Tumblr content, including your videos, are imported into your WordPress.com blog. Videos you had uploaded to Tumblr are imported into VideoPress and other embeds are converted to use shortcodes. Sometimes the importer finds an embed it can’t convert and a list of these is included in the import completion email for you to check.
If your Tumblr site has a custom domain (like you.com instead of you.tumblr.com), then you’ll need to disable the custom domain temporarily while the import is processed. You can do this on Tumblr by clicking on the Settings button, choosing the blog you’d like to update, then toggling the “Use a custom domain” marker to the off position:

Then you’ll want to set up Domain Mapping on your WordPress.com blog so that your readers can use the same domain to reach your site as before.
Start using WordPress and create your own unique style
- Learn about WordPress: There’s a great tutorial just for new users coming from Tumblr at wordpress.com/learn/, which walks you through the basics of setup, importing, customizing your blog, and posting. There are also tutorials to assist you with changing your blog title and getting the right look for your blog, as well as more in-depth topics such as using WordPress on mobile devices.
- Customize your theme and design: You can customize the design of your site by picking one of our post-format-enabled, Tumblr-ready themes. If you purchase the Custom Design upgrade, you can also modify your new WordPress.com blog’s colors, fonts, and even your CSS if you choose.
- Post to your blog by email: To post by email, you just need to generate an email address for your blog within your dashboard and then you can get started right away. Our post by email document will walk you through the process. You can add galleries, tags, videos, slideshows, polls, and so much more, all via email!
- Add audio to your WordPress.com blog: You can add mp3 files to your blog by in a number of ways; using a handy shortcode, the SoundCloud player, or alternatively, to upload an audio file directly to your blog’s media library you can grab the Space Upgrade, included in the WordPress.com Premium and WordPress.com Business plans.
- Add video to your WordPress.com blog: We currently support adding videos from a variety of sources, such as YouTube, Vimeo, Ted, Flickr and many more. Furthermore, you can get the VideoPress feature, included in the WordPress.com Premium and WordPress.com Business plans, which enables you to upload your own videos directly to your blog.
- Upload or embed other file types: WordPress.com has support for a multitude of file types. Additionally, you can embed documents within your posts using a service like Scribd.
I'm still stuck!
If you’re having trouble with any part of the process, don’t hesitate to contact our Happiness Team. We’re here to help!