Traffic, Upgrades

Google Analytics

Adding Google Analytics to a site or blog is available as a feature of the Premium, Business, and eCommerce plans. Visit My Sites → Tools → Marketing → Traffic to enable Google Analytics.

Table of Contents Stats vs Google Analytics
Enabling Google Analytics on
Frequently Asked Questions Stats vs Google Analytics Stats has built-in stats tracking with reports that offer quick, at-a-glance views of the traffic on your site. New posts, likes and comments are shown alongside visitor activity, so it’s easier to make sense of the numbers.

Google Analytics

Google Analytics includes advanced features to complement stats. Funnel reports help you track the path visitors take through your site, and goal conversion lets you measure how visitors complete specific tasks (such as reaching a product page or contact form). If you already use Google Analytics with other projects, you’ll be able to see all your stats in one place.

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Enabling Google Analytics on

Google Analytics is a free service offered by Google. Integrating Google Analytics on is part of the Premium plan, that includes everything else you need to build a great website.

In Google Analytics

To get started you’ll need to sign up at the Google Analytics site. Sign in or Sign up to get started.

If you already used Google Analytics with other sites before, you can create a new account in your existing Google account. Click Admin in your Google Analytics account and click Create Account to create a new analytics profile.

Google analytics new account screen

Be sure to fill in the “Account Name” for your new Google Analytics account. You will see some data sharing options under “Account Data Sharing Settings.”

By default, all four Data Sharing settings are selected. You can read the description for each setting to decide if you would like to opt-out. When you’re ready, click “Next”.

Google analytics new account setup

You will see three options: “Web”, “Apps”, and “Apps and Web”. Please choose “Web” to get started as you will measure the analytics of your site.

create Google analytics account/new property

On the next page, please fill up with the following information:

  1. Website Name: Enter your website name.
  2. Website URL: Choose https:// from the drop-down menu as all sites on use the https:// protocol, and enter the custom domain of your site in the text box.
  3. Industry Category: Choose a category of your website.
  4. Reporting Time Zone: Choose the timezone you want the reporting of your website to be in.

Click “Create” when done. A pop-up will appear with “Google Analytics Terms of Service Agreement” and “Additional Terms Applicable to Data Shared with Google”. You will need to click the checkbox for both and accept the terms to continue.

If you accept, please click “I Accept” and you will be taken to the “Tracking Code” page.

On this page, look for the “Tracking ID”. It will look something like UA–90363941–1. You’ll need that ID to finish connecting your site to Google Analytics. Copy it, and head to Tools → Marketing → Traffic on your settings.

On your Site
Google Analytics on
Head to My Sites → Tools → Marketing → Traffic and scroll down until you find the Google Analytics section.

Paste the entire ID you copied from the Google Analytics site into the “Google Analytics Tracking ID” box. After you click “Save Settings” your site will be connected to Google Analytics and start sending data to Google.

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Frequently Asked Questions

I connected Google Analytics but I’m not seeing visits reported. Is it working?

Most Google Analytics reports do not work in real time. Reports are normally delayed by at least a few hours. Use Real Time reports in Google Analytics to monitor activity on your site as it happens. The following Google help page will show you how to check whether your tracking code has been installed properly or not.

If you are not seeing visits reported after 24-48 hours, and you know you have had visitors based on your Stats, go back to your Google Analytics dashboard and check that your domain is spelled correctly, does not contain www, and matches your primary domain. If it meets all of those criteria, generate a new Tracking ID. Enter the new ID on your SettingsAnalytics screen as outlined above.

The data from stats and Google Analytics doesn’t match. Is something broken? stats and Google Analytics use different methods to identify and track activity on your site. You can expect Google Analytics and stats to always show slightly different totals for your visits, views, etc. However, you will be able to notice the same trends and patterns in both systems.

Where can I get support for using Google Analytics?

Google Analytics is a very popular website analytics service, and you can find plenty of information about it in books, workshops, blog posts, online forums and more. We suggest you start with Google’s help center for Analytics, and specifically the getting started guide. You can also check out the Google Analytics Solutions Community, where you can interact with other Analytics users.

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