Links Menu (Blogroll)

As bloggers, we often link to our friends, our favorite posts, and popular websites. Links make the Internet what it is. Without them, it would be very hard to get from one site to another. gives you many different ways to use links on your blog.

The Links menu can be used to create a blogroll. A blogroll is essentially a list of links that appears in your sidebar. The term “blogroll” was originally used because it was a list of links to other blogs, but you can include links to any sites.

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You can manage a blogroll (a set of links) using the Links menu. To access this menu, add /wp-admin/link-manager.php to the end of your site address. For example,

These links will display on your blog if you have added the Links Widget.

To add a new link to your blogroll, click on Add New in the Links menu:

Add New Links button is highlighted.

The Add New Link page will load. This is where you’ll enter the URL of the link and specify its name, among other things:

Add New Links screen

Name Module

In the Name module, add your link text. This is the clickable text that will appear in your blogroll. For example, if you add a link to, you might type “Amazon” into the Name text box.

links menu - name

Web Address Module

In the Web Address module, add the site’s URL, beginning with http:// or https://. If you browse to the site, you can copy the full URL from your browser’s address bar. For Amazon, you’d enter

links menu - web address

Description Module

In the Description module, add text that describes or explains the link. This text will show when visitors hover their cursors over the link. For Amazon, you might write something like “Cool place to shop online.”

links menu - description

Categories Module

Use the Categories module to organize your links into categories. For example, if you create links to,, and, you might assign them to an “Automobiles” category. Those links will then display under an “Automobiles” heading on your blog. Read more about managing link categories here.

links menu - categories

Target Module

In the Target module, choose where the link will open when clicked.

  • _blank forces the link to open in a new window or browser tab, depending on how the visitor has configured their browser.
  • _top opens the link in the top frame. doesn’t use frame, so you’d only use this if you were showing your blog inside a frame on another web site. If you don’t know what a frame is, don’t worry about this option.
  • _none loads the link in the current window or browser tab. This is the default option.
links - target module

The Link Relationship (XFN) module provides a simple way to represent the human relationships behind your links. Please see the XFN site for more details.

link relationships settings

Advanced Module

In the Advanced module, you can add some additional details: the address of an image to display above the link, the RSS Address of the site’s RSS feed, any notes you’d like to add, and a rating from 1-10.

links Advanced settings

Save Module

In the Save module, you can select the option to keep the link private so it won’t display on your blog. Click the Add Link button when you are finished.

links menu - save

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You can edit your existing links by adding /wp-admin/link-manager.php to the end of your site address. For example,

The following screen will load, with a list of all your links:

Links screen in WordPress

To delete a link, hover over the link name and click the Delete option that appears below it. To delete multiple links, select one or more links using the checkboxes on the left, select Delete from the Bulk Actions menu, and click Apply.

You can use the filter option to show only one category at a time, or to show all your links. Select a specific category or View all Categories from the menu, then click the Filter button.

To edit a link, hover over the link name and click the Edit option that appears below it. After you finish editing your link, click the Update Link button.

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To manage your link categories, add /wp-admin/edit-tags.php?taxonomy=link_category to the end of your site address. For example,

The following screen will load:

To add a new category, use the Add Category form on the left. Fill out the category Name, add a Description (optional), and then click the Add New Link Category button.

The link categories you create will appear in the list on the right. To modify existing link categories, hover over the category name and then click on the Edit, Quick Edit, Delete, or View options that appear below it. Link categories don’t have many options, so Quick Edit will usually be the best choice.

The Links column on the far right shows the number links assigned to each category. A link category will only display on your blog if at least one link is assigned to it. If you click on the number in the Links column, you will be taken to the Edit Links screen filtered by the link category.

Default Link Category

If you don’t assign a link category for a new link, it will be assigned the default link category.

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Adding links to your blogroll doesn’t do anything for your readers unless you display them on your blog. To display them in your sidebar you need to add the Links Widget to your sidebar.

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