EngageMuse Insights
EngageMuse Insights is a simple way to see who your post will truly speak to. Click Analyze and get an Audience Profile with up to eight Audience Dimensions (e.g., Emotional State, Core Values & Beliefs, Decision-Making Style). Each dimension yields plain-language Descriptors—with confidence rankings—or indeterminate when there isn’t a clear signal.
What you can do
- Analyze a single post while editing, even while unsaved
- Analyze a small batch of posts, with any status, from a clean table view
- Use smart defaults or type your own Audience Dimensions
- Optionally Add schema.org and JSON to the page head
- Run on the Free plan, or connect your own model: OpenAI or Google Gemini
How it works
- Choose your Audience Dimensions (up to 8).
- Click Analyze.
- Review the Audience Profile and adjust headlines, tone, or CTAs.
Why it matters
- Aim content at the right readers—before you publish
- Replace hunches with quick, shareable evidence
- Reduce wasted impressions by avoiding tone-deaf placements—e.g., exuberant CTAs on somber stories
Ship smarter posts with a light touch. Measure resonance, not just reach.
This plugin is currently in a “public beta” phase. Please report feedback or bugs to our development team. Development source
External services
This plugin connects to an API to communicate with a Large Language Model. It sends only the title and content of selected posts. Depending on configuration, these are the services used: 1. Open AI: Terms & policies 2. Google Gemini: Terms Policies 3. If using the Free Tier, requests are sent to a private endpoint at api.busww.com, where they are proxied to an Open AI endpoint. Terms Privacy Policy