TrustLens – Abuse & Fraud Prevention for WooCommerce

TrustLens gives every WooCommerce customer a trust score based on real behavior — returns, order patterns, coupon usage, category risk, and linked accounts. Instead of guessing who’s problematic, you get clear, data‑driven intelligence with the exact signals behind every score.

Most store owners don’t see abuse until the damage is done. Serial returners, coupon exploiters, and multi‑account fraudsters quietly drain revenue. TrustLens surfaces these patterns early so you can act before they escalate — and it never auto‑blocks customers without your approval.

What TrustLens Does

Scores every customer from 0 to 100 based on five detection modules running in the background. Customers are automatically sorted into six segments — VIP, Trusted, Normal, Caution, Risk, and Critical — so you can see your customer base at a glance.

Tracks the patterns that matter. Return rates, order cancellations, coupon abuse, category-specific return behavior, and linked accounts across multiple email addresses. Each signal is logged transparently so you can see exactly why a customer scored the way they did.

Puts you in control. TrustLens never auto-blocks anyone. You review the data, decide what to do, and take action when you're ready. Block a customer from checkout, add a VIP to the allowlist, or simply monitor the trends.

Free vs Pro at a glance

The plugin on WordPress.org is the free version: fully functional trust scoring, dashboard, customer management, blocking, allowlist, core notifications, REST API, and all five detection modules (returns, orders, coupons, categories, linked accounts). No time limits or locked features.

Pro (sold separately) adds: Automation Rules, Webhooks, Scheduled Reports, Chargeback Tracking (Stripe/WooPayments), and 10 advanced email notifications. Pro code is not included in the free package; Pro tabs in the free version show promotional upgrade content only.

Free Features

• Trust Score Engine — Every customer gets a 0-100 score calculated from weighted behavioral signals
• 6 Customer Segments — VIP, Trusted, Normal, Caution, Risk, and Critical with automatic classification
• Return Abuse Detection — Tracks refund rates, refund values, and return frequency patterns
• Order Pattern Analysis — Monitors completion rates, cancellations, and order velocity
• Coupon Abuse Detection — Identifies repeat first-order discount usage and coupon-then-refund patterns
• Category-Aware Scoring — Applies per-category return rate analysis with configurable risk weights
• Linked Accounts Detection — Finds customers using multiple accounts via address, phone, IP, payment method, and device fingerprinting
• Command Center Dashboard — 9-section analytics dashboard with 6 interactive charts, KPI cards, ROI scorecard, and top returner insights
• Customer Management — Searchable, filterable customer list with segment badges, scores, and detailed profile pages
• Bulk Actions — Block, unblock, allowlist, recalculate, or delete multiple customers at once
• Customer Notes — Add internal admin notes to individual customer profiles
• Manual Blocking — Block problematic customers from checkout with a customizable message
• Allowlist Protection — Protect VIP customers from false positives — allowlisted customers always score 100
• Checkout Enforcement — Blocked customers are stopped at checkout and add-to-cart with a clear message
• Historical Sync — Import existing WooCommerce orders to build trust profiles from day one, runs in the background
• Email Notifications — Blocked checkout alerts, welcome summary after activation, and weekly protection reports
• REST API — 8 endpoints for customer lookup, score retrieval, segment filtering, and external integrations
• Module Controls — Enable/disable detection modules and set linked-account penalty strength
• GDPR Compliance — Full integration with WordPress privacy tools for data export and erasure requests
• CSV and JSON Export — Export your entire customer list or individual profiles for offline analysis
• Configurable Thresholds — Adjust minimum orders for scoring, return rate risk levels, and blocking messages
• WooCommerce HPOS — Fully compatible with High-Performance Order Storage
• Order Screen Integration — Customer trust info displayed directly on WooCommerce order edit pages

Pro Features

• Automation Rules — Create trigger-based rules that fire actions automatically (e.g., when a customer drops to Critical, send an alert and flag for review)
• Webhooks — Send real-time event data to external systems, Slack, Zapier, or custom endpoints
• Scheduled Reports — Automated email reports on a daily, weekly, or monthly schedule
• Chargeback Tracking — Record and track disputes, wins, and losses per customer with score impact
• 10 Advanced Notifications — High-risk order alerts, velocity detection, high-value order warnings, repeat refunder alerts, segment change notifications, score recovery notices, new customer risk alerts, daily digest, monthly revenue protection reports, and chargeback filed alerts

Who Is TrustLens For?

• WooCommerce store owners tired of dealing with serial returners and refund abuse
• Operations managers who need data to make decisions about customer policies
• Fraud prevention teams looking for behavioral signals beyond payment fraud
• Stores with generous return policies that attract abuse alongside legitimate returns

How Scoring Works

Every customer starts at a base score of 50. Detection modules analyze behavior and produce positive or negative signals:

• Completed orders increase trust
• Refunds decrease trust proportionally to frequency and value
• Coupon abuse patterns apply penalties
• High return rates in specific categories carry extra weight
• Linked accounts with risky customers reduce scores further
• Account age adds a loyalty bonus (up to +15 for accounts older than one year)

Scores are clamped between 0 and 100. Customers below a configurable minimum order count (default: 3) remain in the Normal segment until enough data is collected.

All scoring signals are logged and visible on the customer detail page, so you always know exactly why a score changed.

External Services

This plugin may connect to external services as described below.

Freemius SDK

This plugin uses the Freemius SDK for optional usage tracking, license management, and plugin updates.

When data is sent:

• During plugin activation, only if the user explicitly opts in
• When checking for plugin updates
• When activating or deactivating a Pro license

What data is sent:

• Site URL, WordPress version, and PHP version
• Plugin version and activation status
• Admin email (only if opted in)
• License key (Pro version only)

Important: No data is sent unless you explicitly opt in during plugin activation. You can skip the opt-in entirely and use the free version without sharing any data.

• Service: Freemius
• Terms of Service: https://freemius.com/terms/
• Privacy Policy: https://freemius.com/privacy/

Webhooks (Pro, Optional)

When webhooks are enabled in TrustLens settings (Pro feature), the plugin sends HTTP POST requests to URLs configured by the administrator.

When data is sent:

• When a customer's trust score is updated (if enabled)
• When a customer is blocked (if enabled)
• When a checkout is blocked (if enabled)
• When a high-risk order is placed (if enabled)
• When testing webhook connectivity

What data is sent:

• Customer email hash (not the actual email address)
• Trust score and customer segment
• Event type and timestamp
• Order details for high-risk order events (order ID, total, status)
• Site URL and site name

Important: Webhook endpoints are entirely configured by you. No data is sent to any third-party service unless you explicitly add webhook URLs. The plugin does not send data to the plugin developer or any default external service.