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If you own a business, you’ve probably heard a lot of buzz about building a mobile-optimized website. Though trends in business tend to come and go, this trend is here to stay.
As more people access the web from their smartphones and tablets than from traditional desktop and laptop computers, this optimization becomes a necessity. Yet there are a number of businesses that don’t have websites that are properly displayed for a mobile audience — which means they could be losing money.
When a website has been optimized for mobile, it’s structured using responsive design, page load speed, and more to look good and perform well across all devices. It will detect the device it’s being viewed on and adjust its size and format accordingly. If a customer accesses your site from a smartphone, or the widescreen display of a desktop computer, the site will function well and provide a similar look and feel for each user no matter how they access it.
Some would prefer to have a website that’s uniform in appearance and function across all devices, particularly for branding purposes. But is it worth the effort of redoing your business site or crafting a new one?
1. Most internet traffic is mobile
Statista reports that just over half of all internet traffic comes from mobile devices, and there are an estimated 2.1 billion smartphone users in the world. These statistics are impossible to ignore, especially with those numbers on the rise each year. If your website isn’t optimized for mobile, you’re losing sales.
2. Consumers often abandon websites
Studies have shown that mobile users expect a site to load in 2–3 seconds. If that doesn’t happen, they’ll abandon the site for another. Even if the site loads quickly, if it’s not crafted for a mobile device — and displays tiny text that requires a lot of scrolling and enlarging, for example — users will get frustrated and leave the site. An outdated design gives consumers an excuse to leave your site.
Most WordPress.com themes are fully responsive by design, and they support all mobile platforms and screen sizes so you can grow your site’s online traffic and conversion rate. With WordPress.com, there are hundreds of themes you can choose from so that your site will not only be visually appealing but it will also have the mobile optimization you need to tap into a growing pool of potential consumers.
With more than half of all internet traffic coming from mobile devices, businesses must have a mobile-optimized website to remain competitive. WordPress.com makes it simple for business owners to create a mobile-optimized website that’s appealing, scalable, and secure, offering a single solution for your business needs that can help you grow your online audience and your bottom line.
Thousands of small businesses and online stores call WordPress.com home.
Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.Create your own website