You designed and launched your website — now, what? It’s time to take care of your search engine optimization (SEO) and begin ranking well in search engine results.
Your WordPress.com site comes with lots of built-in instruments to improve your site’s SEO with minimal effort, but if you have a WordPress.com Pro plan and want to achieve even more, you can install plugins to cover specific aspects of search engine optimization.
What is the best SEO plugin for WordPress, and which of these features can you use to your advantage?
Due to its comprehension and popularity, some people believe that Yoast SEO is the best SEO plugin for WordPress. Some of its features, like XML sitemaps, breadcrumbs, and title and meta description options, are already available natively on WordPress.com, but this plugin will add more functionality to your site, including:
- Content analysis: Yoast checks your site text for SEO excellence, and provides real-time suggestions for improving it.
- Keyword analysis: If you’re targeting specific keywords, Yoast will tell you how your piece will likely perform for that keyword. Using relevant keywords in your content is a good practice to direct traffic to your site. This guide from MOZ can help you better understand the process.
- Snippet preview: Yoast shows you exactly how your site will appear within search engine results. This is a critical feature that allows you to evaluate whether your snippet is attractive to your audience.
- Internal linking: This plugin will provide suggestions for how to link to posts internally to improve your overall site structure.
SEO is an ongoing process, and analyzing your results is a very important step. One of the best tools for collecting and reading your metrics is Google Analytics, and having it right in your WordPress.com dashboard allows you to take immediate action based on your data.
This is what Google Analytics Dashboard for WordPress does best: it makes Google Analytics metrics available right in your admin panel.
Broken links are very bad for SEO and having visitors land on a 404 page will deter them from returning to your site.
Using the Redirection plugin, you can keep track of broken links and redirect them to the correct pages. This plugin is particularly useful if you have a website with many pages, or if you recently updated your content and changed page links.
Schema markup is a language that helps search engines understand things in the way that a human would. It’s very important to take care of this aspect of SEO, and Google itself has a dedicated tool to test your structured data.
It’s possible that your WordPress.com theme already provides markup, but if not, the Schema plugin may help you add necessary code to your site and pass the Google validation check.
Site speed and security have an impact on overall SEO. WordPress.com provides users with a fully-managed infrastructure, equipped with world-class caching, performance, and security features (so there is no need for additional plugins).