Tumblr vs WordPress: Which Should You Choose?

Starting a blog is a big decision. You’ll need to choose whether you want to build your site on a hosted or self-hosted platform. Ultimately, you’ll want to learn the difference between Tumblr vs WordPress, two very different but popular platforms for bloggers. Let’s narrow down your choices to uncover the best option for your blogging needs.

What is WordPress.com?

Screen shot of WordPress.com home page

According to W3Techs, WordPress powers more than 33 percent of the internet. WordPress.com is a hosted blog and website platform. Alternatively, WordPress.org is an open source software solution for building a website. Both platforms are free to access and build sites with, but WordPress.com often minimizes the ongoing effort of upkeep.

What is Tumblr?

Screenshot of tumblr home page

Tumblr is a blogging platform that attracts more than 430 million users every year. Bloggers can publish multimedia, text, audio, gifs, and more. Tumblr is known for its interactive network of users who connect with each other to discuss trends and bond over shared interests. You might think of Tumblr as a hub for viral memes and pop culture.

Tumblr vs WordPress: Learning the difference

To find the right platform for your needs, ask yourself the following questions:

  • Who is your audience?
  • Is site customization important to you?
  • What sort of content will you publish?
  • Do you prioritize search engine optimization (SEO)?

Globalwebindex reports that Tumblr is extremely popular with younger audiences. Three out of four Tumblr users are under the age of 35. Alternatively, WordPress.com built its reputation on being accessible to everyone. If you’re the type of person who likes to tinker with the look and functionality of your site, you’ll want some basic coding knowledge to customize a Tumblr page. With WordPress.com, choosing themes and customization options can be completed through a user-friendly interface that doesn’t require coding knowledge.

Tumblr made a name for itself with its use of strong imagery, meme-sharing, and visual media. If you want to build your blog on a highly visual site, Tumblr isn’t your only option, though. Plenty of visual artists built their portfolio sites using WordPress.com. Additionally, regardless of their medium of choice, WordPress.com Business plan users have access to plugins like Yoast SEO that can help optimize content to rank better in relevant searches.

What’s the verdict?

When it comes to Tumblr vs WordPress, the consensus is that Tumblr is great for casual bloggers who want a solution that falls in between Twitter and a full website. WordPress.com is the best solution for those who require a stable, professional blog. If you want to use both, Tumblr can be integrated into your WordPress.com blog with social sharing buttons.

Thousands of small businesses and online stores call WordPress.com home.

Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.

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