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Most prospective customers will visit your business website before contacting your company. It’s important to make a strong impression with an eye-catching, professional website that instills confidence in visitors and helps them find the information they’re looking for.
If you’re building a business website for the first time, there are some simple steps you can take to make sure it’s providing readers as much value as possible. Learn more in the infographic below.
If you’re wondering how to conceptualize your website design, start by looking at the website experience from a customer’s perspective. Approach the design from the top-down, starting with the header, navigation tools, and essential information about your business. The top of your website should make it easy to find what the visitor is looking for, including your business name, logo, phone number, and the hours of operation for your brick-and-mortar location, if you have one.
You should also feature a navigation bar at the top of the home page so users can easily find the page they’re looking for. Restaurants, for example, find that most people visiting their sites want to look at the menu. This should be accessible without scrolling down the page.
As users scroll down the page and engage with your website, you should offer content and features that will draw their attention and extend their visit. The longer you’re able to interact with users through your website, the more effectively you’ll be able to turn those visitors into customers. Offer engaging content including images, graphics, and videos, and include a clear call to action to provide guidance for the next step.
Your website’s footer should also feature navigation links to key pages, as well as important business information and links to social media accounts. Don’t make users scroll back to the top of the page to find what they want — it only gives them a chance to abandon your site altogether.
Some design elements can be leveraged to improve the perception of your business among potential customers and search engines. Be sure your website features “About,” “Products and Services”, and “Contact Us” pages. Customers will be interested in this information when researching your business and search engines recognize these elements when evaluating your website. A search engine is more likely to suggest your site to a user if you have them. Your website should also feature reviews and testimonials from past clients, demonstrating your expertise in your industry. These also boost your visibility in search results.
Last but not least, always use a website design that accommodates both desktop and mobile users. This is important for SEO as well as the user experience, and it’s become an essential aspect of business website design. Approximately half of all web traffic comes from mobile devices, so building a website that looks and feels great on mobile is essential. Fortunately, most templates nowadays already offer responsive design capabilities, so this can be achieved with minimal extra effort.
Building a business website is important, but it doesn’t have to be hard. Lean on these common best practices, as well as easy-to-use website-building templates and tools that turn any business owner into a website design expert.
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