Anyone with the right amount of passion and drive can start a travel blog; however, there are a few steps you should to take to encourage those with the travel bug to follow your city-roaming, backpacking, or beach-hopping adventures. Ultimately, your visitors should be able to live vicariously through your posts while inspiring them to pack their own bags.
Kick things off with a globe-trotter-worthy theme, suitable pages, savvy search engine optimization (SEO) techniques, and catchy lead-in paragraphs to keep your crowd in tow, whether they’re exploring the world from their devices or are on foot.
1. Think about themes
Your blog’s theme is like a window into another world. It allows visitors and fans to view and be inspired by your travel excursions. So, jazz up your homepage, support your stories, and bolster your travel tips with plenty of pictures. An ideal option for first-time travel bloggers is the Photo Blog theme. Not only does it include 26 filters to strengthen your brand’s aesthetic, but it features instructional videos to walk you through the setup process.
Your blog’s style sets it apart from the other online travel guides you’re competing with, so select a theme with vibrant colors, muted shades, or pastel hues — whichever speaks to your adventurous soul. Maybe you’re the earthy, free-spirited type, or a bold, take-on-the-world kind of adventurer. Let your theme’s style set the tone, while your photography and words build your blog’s voice.
2. Optimize from the start
If search engines can easily index your blog, travel-minded folks will also be able to find it more easily. Accordingly, start a travel blog, implement smart SEO techniques as you go, and maintain your site to earn the best possible search engine ranking. For enhanced SEO, Google suggests using keywords sparingly, adding unique photos with descriptive text, and making your site mobile friendly.
3. Include the appropriate pages and widgets
Like all blogs, your navigation menu should include “About Me” and “Contact” pages. Adding custom headings that align with your niche, such as, “My Latest Adventures,” “Travel Tips,” “Tasting the World,” or “Camping Across Continents,” gives your blog some attention-grabbing character. To enhance the user experience (UX), embed helpful features like the Google Translate and Google Maps widgets. Don’t ignore the power of social media buttons, as they prompt visitors to spread your wanderlust wisdom around the internet.
4. Lead the way
A great lead-in sentence or paragraph is kind of like a tantalizing fragrance, wafting from a loved one’s kitchen. As such, use the first paragraph of your travel blog’s stories to draw your audience in. For example, rather than beginning with, “Florida is famous for mouthwatering citrus fruits,” lead with something exciting like, “I knew that Florida’s ocean views would be mesmerizing, but I was wonderstruck to experience the water of Biscayne National Park in a glass-bottom boat!” It’s fine to tuck basic travel details into your article, but as writing coach Dave Fox suggests, draw your readers in with the first 35 words or risk losing them.
So, whether your destinations are blanketed by sand, snow, or concrete, include each journey’s most memorable, unusual, or downright flabbergasting experiences early and often. Don’t stop blogging when a journey ends. Take a little advice from ThePlanetD website and use your at-home time to interview fellow travelers, write travel tips, and compose journey-inspired “Top 5” listicles.
With plans to start a travel blog underway, take a moment and learn how to use referrers to drive more readers to your content.