How to Create a Link in Bio WordPress Site That Gives You Total Control

For content creators and creative professionals, organizing your web presence can be challenging. Between your website, newsletter, and social platforms (the list goes on), you need somewhere to consolidate all your content. One place where your audience can find everything you do, on every platform where you’re active.

This is where having a Link in Bio page is invaluable. In this article, you’ll learn:

  • Which platforms and tools you can use to create your page.
  • How to personalize your page so it’s unique to you.
  • Ways to promote your new page and maximize its value.

While these simple websites may seem basic, we’ll go through everything you need to know, including some tips you might not have heard. With a little bit of strategy and creativity, you can not only launch your new page in minutes, but also promote it effectively to reach more people.

Link in Bio pages are one-page websites where you can promote links to other sites and platforms. The phrase “link in bio” was originally a common reference on Instagram, where links can only be added to the bio field of a profile, and not in individual posts.

An example of an Instagram post from online retailer Reverb.com with a caption instructing followers to find a link in bio.

Instagram users responded by adding links to their bio and then adding the phrase “link in bio” to post captions, rotating in their newest links. This created the market for “Link in Bio” tools, which allow for multiple links to be added to one single site, which can then be placed in your Instagram bio (and lots of other places too).

An example of a “link in bio” page from popular video game content creator Kahlief Adams.

Having a Link in Bio page makes it easy to consolidate your web presence and promote your content in one single location. This makes sharing your work more convenient, but beyond saving time, what does this actually mean for your growth as a creator?

Own Your Home on the Web

When you create your site with WordPress, you own your site (not a third-party or other social media platform). No matter what happens to your social networks and other platforms, you will always have full control over the content on your site.

Grow Your Audience

Visitors who discover you on one platform might not know you’re active on other platforms as well. For example, if you have a podcast, a newsletter, and a YouTube channel, you could add all three of those links to your page, and cross-promote each channel everywhere. This means more subscribers and followers, everywhere that people can find you.

Drive More Traffic and Engagement

Growing your audience also means growing your traffic and engagement. Every post you create and piece of content you publish becomes more valuable as you’re able to reach more people (and you can easily prioritize your most important links first). 

Increase Your Revenue

If you’re monetizing your content, then having a larger audience and more traffic naturally leads to more revenue. You can also add donation links or an online store. 

All kinds of content creators and creative professionals use Link in Bio pages to promote themselves. Here are some examples (see if you can find yourself):

If you fit one (or even more) of these categories, then a Link in Bio site can be an essential tool to maximize the value of everything you’re creating.

Links may seem like an obvious answer. But what type of links? Here are some ideas:

  • Your latest content that you’ve published. 
  • Top-performing posts that you want to promote.
  • Signup pages on other platforms.
  • Limited-time content.
  • Partner content and products you’re promoting.

There are some other items to consider too, including:

  • Profile photo that captures your personality.
  • Short and sweet bio summarizing who you are and what you do.

Simple enough, right?

The first step is deciding which tool to use. There are several on the market, such as:

We’ll be referring to w.link for demonstration purposes throughout the rest of this article, but scope out your options and choose one that speaks to you.

w.link sites come with the full power of WordPress. This means you’ll enjoy the following benefits:

  • You own your site and your content.
  • You can own your own domain and create a brand under it.
  • You have access to amazing designs tailored to use for Link in Bio.
  • Free analytics for site traffic, locations, and more to optimize your reach.
  • No code needed, easy setup.
  • Unlimited links to support your needs across platforms.
  • Mobile and web-optimized designs.
  • Ability to grow your Link in Bio page by adding an online store, donations, and more.

Done reading background information? Cool, because we’re not going to make you read any more (but hopefully, it was helpful). Now, let’s build your site by walking through the following steps:

  1. Creating your account
  2. Choosing your design
  3. Adding your personal details
  4. Picking a domain
  5. Selecting a w.link plan
  6. Editing and customizing your site

Start here to create your account. You’ll see a page that looks like this (and that three-minute promise is real):

Next, you’ll see a simple account signup page:

Then, you’ll choose a design to start (don’t worry if you want to change it later; switching designs is easy):

Once you’ve chosen a design, add your photo, site name, and a short description:

Now it’s time to choose a domain (you can select either a one-year paid domain or a free w.link subdomain): 

If you choose the Personal plan, you’ll get some awesome benefits, like unlimited links, advanced analytics, monetization features, and more:

Monthly pricing.

Click on “Add Links” to add your URLs:

Take a moment to add your links (and preview how your page will look on mobile and desktop).

You can fully customize your links and how they’re labeled. Start by clicking on a link block, then clicking on the link icon. repeat this process until you’re happy with your site, then click Save in the upper right-hand corner.

Preview and Launch Your Site

To see how your site looks, click View > View site in the upper right-hand corner. If everything looks good, click “Launch site” above your profile image, then click Launch Site. If you’d like to make some changes, then click Edit Page, or Change Theme to pick a different design.

Accidentally closed out the View Site window? No worries. Just find your way back to launch your site (this is where you’ll find the Launch Site button). 

w.link sites give you all the power and customization of WordPress.com (and that means you can make your site look exactly how you want it to look). If you’re new to WordPress, you might need a little bit of help finding your way around all the settings and options that are available.

One of the first things you might like to try is changing the overall design and appearance of your site.

Fortunately, this is simple to do by selecting a new Pattern (keep in mind that switching designs will require you to re-add your links). Start by clicking on the plus icon in the top left-hand corner of your screen (this button is called the Block Inserter). You’ll then see selectors for Patterns and Blocks appear:

Scroll down under the Patterns column and find Link in Bio:

You’ll see tons of different design options for your site: 

Clicking on a pattern will insert it into your site as a block. This gives you an opportunity to see how the new pattern looks compared to your previous one. If you’d like to use the new pattern instead, click into the block containing your previous pattern, and delete it.

You’ll now have a site with a whole new look (as a quick reminder, you’ll need to replace your links, and it’s best to think of this process as starting over from scratch):

Now that you know how to choose patterns, let’s take a look at some available pattern options. Maybe you’re a musician or songwriter:

And another musician-oriented pattern, this one with a built-in album embed block:

Or maybe you want a clean layout with some simple columns:

Here’s a more modern and minimalist look:

And one with a splash of color:

A custom photo could add some inspirational flair to your page:

Or maybe bright colors and bold fonts are more your style:

These are just some of the built-in options you can choose from. You can even add dynamic backgrounds to jazz up your Link in Bio. Plus, WordPress.com gives you the power to customize and personalize your site to reflect your own brand and style, so you’re not limited to default patterns and designs.

WordPress.com, like any WordPress host or website builder, gives you tons of flexibility to customize every aspect of your site. That includes your w.link website. 

Want to switch the colors on your website? Click into the Block tab and use the Text, Background, and Link color selectors to select the colors you would prefer:

If you decide you don’t like the changes you’ve made, and you want to start over, that’s not a problem. Click the three dots next to Color, then click Reset to reverse changes made to individual elements of your site (text, background, or link), or Reset All to reverse all changes.

Changing Your Typography

It’s easy to edit your typography too. Just below your controls for color options, you’ll find settings for font size, appearance, line height, letter spacing, and letter case. 

Take some time to play around with your options. There are tons of different fonts and combinations of settings that are possible. You can also reset your changes by clicking the three dots next to Typography in the admin panel:

It’s easy to add Link in Bio URLs to your Instagram or TikTok profile and call it a day. However, that might not be enough to drive clicks by itself. Plus, there are also more places where you can add your page to cross-promote your links and content.

Adding a website to your Instagram profile only takes a couple of clicks. On your mobile device (links can only be edited on mobile), visit your profile and tap Edit Profile:

Then add the URL for your Link in Bio site:

Business accounts on TikTok allow creators to add a link to an actual Link in Bio profile section. Follow these directions to get started:

  1. Switch from Personal to Business account
  2. Grow your audience to 1,000 followers or register your business profile by clicking through Edit Profile > Add Business Phone Number (this will generate the necessary prompt):
  1. Add your business information:
  1. Return to your profile and add your Link in Bio website URL.

Looking to drive more traffic from other sites? Here’s a short list of links with instructions for several popular platforms:

Once your site is set up, it’s time to make it work for you. Here are some tips to start driving more traffic and engagement from your page.

You might have evergreen links you want to share (meaning links that are relevant year-round). But if you’re consistently creating content, mix it up with your latest stuff, too. 

Instagram and TikTok might be two obvious places to share your page, but the other sites and platforms mentioned in the previous section are worth considering too. Get creative and add your page wherever you think it might add value for visitors.

It’s easy to default to basic link button text like “Click Here” or “Visit Website.” Sometimes straightforward copy is best because it avoids confusing users about your links.

However, it’s also true that a little bit of creativity can help catch people’s attention. Here are some examples (with a generic option followed by a more engaging version of the same idea):

  • Visit Store > Check out our goods
  • Follow Us > Let’s be friends
  • Sign Up > Join the cool club

You get the idea. Test some different variations and see what works best for you.

Write Creative Social Media Bios and Post Captions

If you’re using your page on Instagram (where there is no ability to natively share links), you’ll need to give people a good reason to navigate away from the app to view your content. If you’re looking for social media writing advice, we’d defer to the following folks:

How can you know whether people are clicking your links and engaging with your site? By using w.link’s robust analytics (which. like all WordPress.com websites are powered by Jetpack) and/or connecting your website to Google Analytics.

Measuring Performance in WordPress With Jetpack

Your website should help you achieve your goals. You can track your site’s performance by clicking on Stats in your dashboard:

There are a lot of different stats you can track and view. Some of them are useful for Link in Bio sites, while others are more useful for other types of sites you might create with WordPress.

Here are the stats we recommend monitoring for a Link in Bio site:

  • Visitors: The number of unique individuals who have visited your site.
  • Views: The total number of times your page has been visited.
  • Clicks: The number of times users click a link on your page.
  • Referrers: Which other websites are sending traffic to your site.
  • Countries: You can find where your audience lives to tailor your language and offerings to the area.

This is a short and sweet list of the metrics that matter most for our purposes here.

Measuring Performance With Google Analytics

You can also access in-depth performance statistics and insights using Google Analytics. Here are some supporting resources you can check out to get started:

No matter what type of content creator you are, or what type of business you’re running, building an engaged audience online is a challenge. Fortunately, now that you know how to build and use a Link in Bio site, you can give yourself an edge with a centralized home for all your links and content. Ready to get started? Create your w.link site now.


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ABOUT THE AUTHOR

Ben Sailer

Ben Sailer is the Director of Inbound Marketing for WordPress.com at Automattic. His areas of expertise include content strategy, search engine optimization, marketing analytics, and more. He is also a freelance journalist, covering underground rock music and video games. When he's not working, you can find him playing guitar and getting outdoors with his wife Rachel and their dog Audrey.

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