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Your blog strategy is probably already built around the fact that the majority of your content will be read on a mobile device, but did you know that by 2020, 50 percent of all searches will be voice search, according to comScore?
The Google Hummingbird algorithm update had a massive effect on online searches, Search Engine Journal points out. In the past, a search engine looked at keywords rather than the whole phrase. By contrast, Hummingbird placed greater emphasis on natural language, valuing context and meaning over individual keywords. The update also started giving preferential treatment to sites that use more natural language.
So, how can you make sure that your website is found by voice searches? Here are a few tips to write content with voice search in mind.
The best type of content answers a specific user question. Before you start crafting your next blog post, make sure you’ve thought about what question it’s answering for a typical visitor to your site. Humans don’t ask using keywords — they use words like “who,” “where,” “what,” and “how.”
A recent study of 10,000 Google Home voice search results by Backlinko found that Google values short, concise answers. Your headline is the first piece of content that Google sees so make sure that it provides that answer in as few words as possible.
Think about what you do when you order a meal at a restaurant. You don’t ask the waiter, “Specials today” — you use a full sentence. You should keep your content similarly relaxed and conversational. If you’re trying to rank for specific keywords, make sure the keyword use makes sense in the context of the article. Simply writing sentences that use those keywords but have no relevance to the rest of the article isn’t going to cut it.
The same Backlinko survey reports that content that is easy to read and understand ranks well. In fact, the average result was written at a ninth-grade reading level, so it’s best to stay away from complex words and overly complicated sentences.
This one is worth repeating. The majority of voice searches are going to come from mobile devices so make sure your content looks amazing on them. It’s no surprise that Google’s Pagespeed tool presents the mobile results first! Fortunately, all available themes are automatically mobile-friendly on your WordPress.com site.
Optimizing your content for voice search is easy to do if you follow a few important steps. Doing so ensures that your site will still be found by users for years to come.
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