How to Sell an E-book on WordPress.com in Five Steps

According to the Association of American Publishers, e-book sales now account for two-thirds of all books sold. Learning how to sell an e-book on WordPress.com can allow you to maximize your earnings as a self-published author rather than paying a fee to a third-party seller. With WordPress.com themes, you can create a site to promote your digital e-books and collect payments.

Sell an e-book on WordPress.com

Ready to take your bookstore online? Here’s how to set it up with WordPress.com.

1. Select a theme

Using the WordPress.com theme directory, you can select a prebuilt theme specifically designed for indie author e-bookstores. Two options to consider include:

Sell eBooks: This responsive e-bookstore theme offers built-in integration with PayPal to collect payments, as well as flexible drag-and-drop page builder tools to promote your books.

Sell eBooks Theme

VW Book Store: This WordPress.com theme is specifically designed for the needs of indie authors, publishers, and other online booksellers. Simple customization tools let authors upload a high volume of digital content and customize the visual design.

Once you select a theme, use its official documentation to determine the best practices for setting up payment processing, tax rates, and digital e-book delivery.

2. Upload e-book content

Next, use the admin view of the theme menu to navigate to Downloads or Products and upload your e-book files by adding each piece of content.

3. Create e-book pages

In the theme menu, go to Pages and select Add New to advertise each unique e-book on the website. During this step, you will also need to set prices for each e-book and write book descriptions.

4. Choose a layout

Depending on the theme you’ve selected, you may have the option to create a customized page display. This lets you optimize your e-book display and sort options to create a simple user experience.

5. Test your site

Before your e-bookstore goes live, test the website extensively to verify that your payment and digital delivery features are working smoothly.

Once you’ve learned how to sell an e-book on WordPress.com, you’ll be able to build a larger readership and maximize your earnings. Learn how to get started with themes.

Thousands of small businesses and online stores call WordPress.com home.

Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.

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Jasmine Henry

Jasmine is a freelance technology writer, with interests in UX, mobile optimization, and web design trends. She's also a Project Management Professional with an academic background in Informatics and Analytics.

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