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Learning how to build a tagging system will help organize the content on your website, make it easier for readers to navigate, and help people in the WordPress.com community find your blog. If you’re not sure what tags are, how they’re used, or how to build a tagging system, here’s some guidance to get you started.
Tags are terms that describe specific topics in a blog post. They’re similar to categories but are more specific to the topic at hand. For example, if you have a category called “baking,” tags you might find within that category could include recipe titles, ingredients used, or culture of origin.
When you’re writing or editing a blog post, you’ll see a section labeled Categories & Tags.
Once you expand this section, there’ll be a list of your categories and after that, an input box labeled Tags.
If you already have an established website with tags that you want to change, using a plugin like Bulk Move will make the job easier and faster.
Here are some of the best practices to incorporate into your tagging system — and also some things you’ll want to avoid:
- Make sure to focus on the specifics of that particular blog post.
- Have several blog posts under each tag so that when readers filter out articles by a specific tag, they’ll find more than one or two.
- Don’t add too many tags. It’s easy to get carried away, but always remember that you should only have 15 or fewer tags on each post.
Websites don’t arrange themselves on their own, so adding tags is a way to help organize your site. Clicking tags allows visitors to explore all the articles that interest them, creating a user-friendly browsing experience. According to Social Media Today, tags also increase the time visitors spend on your site.
Furthermore, tags are a great way for readers to find you. When readers search the WordPress.com community for specific tags, they can locate new blogs that share their passions, hobbies, and interests.
If you follow these tips, you’ll see tags are very simple to add. They’ll also help build your audience and create an easy-to-navigate website that allows your readers to zero in on the content they want.
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