How a Personal Website Can Help Get You Clients

Websites have a way of legitimizing people and organizations, which makes having an online presence (such as a personal website) an absolute must — especially when it comes to building a successful business.

If you’ve ever moved cities, you can probably relate to looking up new restaurants, stores, and service providers that you’ve never tried (or even heard of) before. Part of that process might involve reading a few reviews to help you decide where to spend your money.

The same process holds true for your potential customers, and that’s exactly why having a functional, well-designed website is so important. Not only is it a consistent way to make a solid first impression, it’s also a chance to establish credibility and showcase your best work to turn website visitors into future clients.

Domain name and email address

According to GoDaddy, 75 percent of customers consider it “extremely important” for a business’s email address to match its name. This stacks the odds against you if you’re using an old email address.

Fortunately, if you own your own domain name, there are numerous options available to create a dedicated “me@mybusiness.com” email address that will accurately portray your legitimacy so that prospective customers won’t think twice about getting in touch with you — or mistake your messages for spam.

Portfolio and testimonials

Your website is the perfect place to showcase the work you’re most proud of, as well as the glowing testimonials that you earned for creating them.

Using the Portfolio content type on your WordPress.com website lets you tease the quality of the product or service that your potential customer could own. If you offer multiple services, you can create separate portfolios to highlight your work in each particular category to appeal to those specific target audiences.

Talking the talk means nothing if you can’t walk the walk, which is why customer testimonials are a crucial selling point. Testimonials provide social proof, letting first-time visitors know that the business in question is established and what the experience was like for the customers who came before them.

You don’t have to stop there, though: make your online presence even more robust with these essential business website pages.

Brand and style

Another major factor in developing a successful website is putting your personality into it. Whether you’re a designer, web developer, or any other type of service provider, there will always be competitors who offer similar services, but the one thing they definitely can’t offer is your unique brand voice.

Being personable will endear you to potential clients, and it’s one of the major advantages that a face-to-face first impression has over a website visit. This is why it’s even more important to ensure that every website detail (from design and logo, to language) is in line with your audience.

Don’t be a stranger

With so many scams and half-baked ideas out there, developing a professional online presence is a great way to set minds at ease — both yours and your customers’. Bridge the gap between stranger and service provider by securing your domain name, setting up your professional email address, showcasing your offerings, and highlighting success stories with your very own personal website.

Thousands of small businesses and online stores call WordPress.com home.

Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.

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