Enhance Your Personal Brand with a One-Page Website

In the age of information, everyone is their own brand. Therefore, having a personal website can be used as a tool to build your image. Individuals who carefully curate their online presences have an advantage when it’s time to apply for jobs or appeal to new clients.

Regardless of what you do for a living, a one-page website and customized domain name can position you to truly own your online presence. It’s important to understand why you might want a one-page website, and how to design one to best serve your needs.

Your personal website and domain name

It’s important to secure your ideal domain name before somebody else does. Once your domain is in place, use it to build a site that features your resume, business card, and social media accounts.

Some site owners overestimate the investment required to create a personal website, and allow their social media accounts to control their online presences. Facebook and other social platforms can serve your brand well, but a personal website allows your unique skill set and creativity to shine through in ways that social media profiles do not. This is because you can customize every aspect of your site, from its layout and featured content, right down to its font colors.

Adding a custom domain name to your site

Using a custom domain name for your website looks more professional than the free one provided by a content management system. Begin with WordPress.com’s domain tool to search for available domain names, and then register yours.

If you registered your domain name elsewhere, but want to add it to your existing WordPress.com website, follow this guide to map your domain name to your WordPress site.

Ideal one-page website themes

WordPress.com provides themes for portfolios, blogs, and endless other purposes. If you’re looking for a one-page website theme, consider the following options that come equipped with streamlined, but elegant features for single-page excellence:

Shoreditch theme

Affinity Theme

Twenty Seventeen theme

One-page website must-haves

Establish your credibility with site visitors and potential employers by including the following elements within your website.

  1. A short biography: In his book, To Sell is Human, Daniel Pink states that your elevator pitch should pinpoint what you want people to know, feel, and do.
  2. Contact information: If you’re worried about receiving spam messages, create a contact form so that visitors can get in touch without needing to publicly post your email address or phone number.
  3. Examples of your work: If you don’t have any work samples, consider writing case studies about the positive experiences had with past clients. Include the assignment, and details about the final project. Alternatively, write about your approach to accomplishing a given objective.
  4. Testimonials: Ask satisfied past clients to write detailed reviews including the project’s scope and the results achieved.
  5. Social media links: Social media links are not relevant to every industry, but making your accounts accessible prevents people from confusing you with another person who shares a similar, or identical name.

A website is an investment in your personal brand

Even if you don’t have a one-page website and custom domain at the moment, consider it a future endeavor that will yield lasting, positive results. Building your online presence now can help you secure new clients, land a new job, and connect with others in the future.


Ky Trang Ho

I'm a business and financial writer, content marketer, PR consultant, and author of "Humans of Shark Tank." (https://amzn.to/2LvinfK). My work has appeared in FA Mag, Forbes.com, Institutional Investors, Investing.com, Investor's Business Daily, Guru Focus, Plan Sponsor, Seeking Alpha, The Street, ThinkAdvisor, WordPress, etc. I have been quoted in Inc.com, Thrive Global, and many blogs. See what a communications Jedi Master can do for your business. I will build your brand as a thought leader and influencer. I produce articles, presentations and much more. Count on me for press releases, content marketing, WordPress website development, social media marketing, copywriting and SEO. I have journalism experience in print, TV, radio and online. Past clients: 1. Aberdeen Asset Management 2. Advisys 3. Endowment Wealth Management 4. Focused Wealth Management 5. Pristine Advisors 6. Shippabo.com 7. TradeLog Software 8. WordPress.com 9. Utavi.com 10. And many others. Ky Trang Ho website: https://kytrangho.com Ky Trang Ho book, “Humans of Shark Tank”: https://amzn.to/2LvinfK Ky Trang Ho WordPress business articles: http://kytrangho.press Ky Trang Ho portfolio: http://kytrangho.net/ Ky Trang Ho Medium blog: http://kytrangho.org Ky Trang Ho Online business card: http://kytrangho.us Skills: - Excellent verbal and written communication skills: Able to translate complex topics and financial jargon into plain English that appeals to experts yet engages novices with strong knowledge of English language, grammar, spelling, punctuation and Associated Press (AP) style - Experienced in covering SEC filings, earnings releases, economics, breaking news - Experienced in content editing and copy editing - Boosting Website traffic and SEO (search engine optimization) ranking on key terms - Proficiency in Microsoft Word, Excel and PowerPoint. - Proficiency in Wordpress content management system (CMS), Google Analytics, Web development with HTML and CSS - Increasing Website traffic using social media such as Facebook, LinkedIn, Twitter and Google+. - Experienced in managing projects and teams working on deadlines - Experienced in managing and mentoring interns Location: Los Angeles, CA Education: BA, UC Berkeley MA, The Ohio State University Work history: Key Financial Media, LLC (2014 - present)

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