Organizing an event is a big responsibility in and of itself. Building a website to promote it might not be at the top of your priority list, but creating an easy-to-navigate event website can increase its awareness, improve attendance, and provide guests with the information they need.
With WordPress.com, you can create a website in 24 hours. Here’s how to make one for your event in three steps.
1. Choose a domain name
Like any website, start by selecting and purchasing a domain name. If you already have a website, you can opt to create a subdomain from your existing WordPress.com domain.
2. Select an event website theme
Using a theme instead of creating a design from scratch can help to get your website up and running faster. There are more than 90 free WordPress.com themes to choose from, including ones suitable for corporate events (like Shoreditch) and weddings (like Toujours).
3. Customize your website
Once you’ve installed a theme, you can customize it to align with your brand or preferences. Whether you’re getting attendees excited for a conference, trade show, wedding, or music festival, you’ll want to add a logo, photos of the venue, special guests, last year’s event information (if it’s an annual gathering), and somehow tie in social media.
Your customizations don’t need to end with design and images. You can make your website more useful by embedding a Google map of your venue. If it’s a recurring or multi-day event, include a calendar or an itinerary. If the theme that you choose doesn’t have these features built in, you can embed a Google Calendar or install a calendar plugin (such as The Events Calendar or EventOn).
By following these steps, you can create a beautiful, informative event website with minimal time, money, and energy. Start now to get your attendees excited for the big day and increase your RSVPs.