Are You Using Your Time Wisely? 3 Technologies to Help Business Owners

Owning a business can feel as overwhelming as it is rewarding — which often depends on the length of your to-do list on any given day. One key aspect of using your time wisely is determining which responsibilities you need to handle yourself, which you can delegate to other people, and which may warrant purpose-built solutions.

Don’t let non-essential tasks divert your energy away from business-critical duties that require your unique talents and perspectives. Rather than spending your limited time on items outside of your expertise, technology can help to fill in the gaps.

Here are three areas where digital tools can ensure that you’re using your time wisely, so that you can focus on doing what you do best.

Social media marketing

Nowadays, your business is essentially invisible if you’re not active on Facebook, Instagram, and other social platforms that are relevant to your audience. Determining which channels your target market uses, what they’re searching for, and when they’re most active requires time and expertise that few business owners have.

That’s where social media management tools come in. Buffer, Hootsuite, Sprout Social, and similar tools equip you with the insights you need to hone in your social media marketing efforts. These tools allow you to schedule posts in advance, research relevant keywords and hashtags, and determine what’s working and what you should try next.

Web design

Your website is the cornerstone of your business’ online reputation, but most business owners aren’t web designers or developers. How can you create a website that is both appealing and functional?

Rather than learning to code (or hiring a full-time employee who does) try a publishing platform that does the hard work for you. If you build your website with, you can skip the learning curve and immediately start creating a website that helps your business meet its goals. Web hosting, search engine optimization, theme design, and other time-consuming details are all taken care of for you.

Recruiting and hiring

If your business is at the point in its growth where it’s time to build out a team, hiring can quickly become a major drain on your resources. Particularly in today’s hot job market, weeding out the right candidates and getting them in the door can be a full-time job in itself.

If you’re looking to hire full-time employees, ZipRecruiter can help you identify the best applicants for your open roles. Need a freelance writer, designer, virtual assistant, or consultant? On Upwork, you can find freelancers for one-time or recurring projects, as well as full-time contract workers.

Work smarter, not harder

When you’re running a business, it can be tempting to handle tasks on your own to ensure that the results are up to your standards, but don’t turn your drive for perfection into your own biggest obstacle. Consider where the right technologies could streamline your business and make room for the things that matter most.


Robin Young Burinskiy

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