6 Essential Photography Portfolio Website Features

As a professional photographer looking to start or grow your business, it’s important to have a dedicated online space to spotlight your work. Make it easy for potential customers to view your offerings with these features that are crucial for any photography portfolio website.

1. Galleries

Image galleries that include samples of your work might be the most important page on your photography portfolio website. If you photograph different categories of events and settings, consider featuring each genre in its own gallery. Name each gallery using the terms that highlight your specialties, such as “weddings,” “engagement shoots,” or “landscapes.”

Stick to the basics. According to 99designs, “Once you’ve settled on a niche, you need to build galleries that clearly convey your specialty. Part of that process is creating helpful and accurate gallery names to describe your work.”

2. Testimonials

In order to build social proof and demonstrate expertise within your niche, include a page with testimonials from some of your former customers. These might include how well you communicate, how you made your customers feel at ease, and the quality of your work.

3. Contact forms

Make it easy for potential customers to connect with you by adding a customized contact form to glean essential information so that you can cut down on unnecessary back and forth emails. This may include a phone number, email address, date, and location details (if it’s for an event). Once you have the information you need, don’t forget to provide your prospective customers with a timeline for when they can expect a reply from you.

4. About Me page

Show potential customers why you’re the best photographer for them by crafting a compelling About Me page. This can include the type of photography you specialize in, an explanation of your style and aesthetic, and the mission of your photography business.

For example, are you a baby photographer who specializes in posed photos in a studio setting, or do you prefer to photograph toddlers naturally interacting with their parents? Is your goal to create posed images that could be used in advertisements, or do you try to blend into the background and capture candid moments? Do you want to put your subjects at ease so that they appear natural when you take their head shots? This is your opportunity to distinguish your business and demonstrate how it will meet the needs of your clients.

5. Blog

Provide behind-the-scenes previews of your process and share helpful information by incorporating a blog. This way, you can share stories and outtakes from photoshoots while highlighting your skills.

You can also make your photography business stand out by sharing posts with useful information. For example, if you’re a lifestyle photographer for small business owners, write a blog post about choosing an outfit for professional photoshoots. Or, if you’re a pet photographer, outline tips for how to get animals to look directly at the lens. Not only does this demonstrate expertise, it creates better search engine optimization, which can help people locate your services through search engines.

6. Prices

Finally, consider adding a page with your photography package and pricing information. Include how many edited photos customers receive with each package, whether prints and physical albums or digital files are included, how far you’re able to travel to take photos, and how many hours are included in each photography session.

Integrate these six elements into your professional portfolio website to streamline your communication, reach new audiences, and grow your photography business.


Bev Feldman

Bev Feldman is a Boston-based jewelry designer, blogger, and freelance writer specializing in eCommerce, blogging, small business, and parenting. She's passionate about eco-friendly living, which you can read about in her personal blog, bevgoesgreen.com.

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