According to Clutch, fewer than two-thirds of small businesses have websites. Now, consider HubSpot’s estimate that 56 percent of in-store purchases are influenced by consumers’ digital activity, and you might conclude that many small business owners are missing out on a big opportunity.
However, statistics are far less compelling than the immediate impact a website can have on a small business’s day-to-day operations. It’s important to understand the benefits of having a website; in particular, the ways that a website can help to cut down on administrative work, allowing you to get more done in less time.
1. A website increases your exposure
Search engines are the Yellow Pages of the digital age. Whenever prospective customers search for local services, products, or solutions to their problems, having a website can ensure that your business listing appears among those results. If you have a WordPress.com Business plan, plugins like Yoast SEO can help optimize your site for search engines, increasing the chances that customers will find your business through searches.
2. It centralizes important information
You can cut down on the number of phone calls and emails you receive by explaining your business’s purpose and qualifications, answering frequently asked questions, and hosting your contact information in one accessible place. This ensures that accurate details are shared with other sites that people use to search for you, such as Google or Yelp.
3. It showcases your work
Entrepreneurs, freelancers, and business owners alike can use their websites as platforms to show off their talent to potential clients and customers. WordPress.com’s Portfolio custom content type positions users to display past successes. Alternatively, if you have a WordPress.com Business site, you can use plugins like WooCommerce to sell products directly from your website.
4. It enables customers to get in touch
In addition to listing your contact information, adding a contact form (or booking plugin, if you have a WordPress.com Business plan) can facilitate communication between you and your customers. They won’t even need to pick up the phone to reserve a table at your restaurant, or discover when your operating hours are.
5. It helps you inform customers
Imagine that your business needs to close early due to unplanned building maintenance. Although pasting a sign on your door conveys this information, it won’t give back the time that visitors spent getting to your closed location.
Keeping people in-the-know can be the difference between establishing a loyal customer base and losing a potential customer forever. A website lets you share any last-minute updates with the world in real time. Using Publicize to share those updates to your social media accounts can also ensure that viewers across various channels see your messages.
6. It reveals who’s interested in your business
Your stats reveal how many people visit each part of your website, and how they got there. For example, you’ll uncover whether visitors found you through a Google search or via a Yelp review. This enables you to create more informed content and address any trouble areas (such as inaccurate Yelp information) to drive even more traffic to your site and through your doors.
Regardless of your industry, the benefits of having a website are abundant if it’s credible and has the functionality needed to accomplish your set goals.
With WordPress.com, you can create a professional, appealing, useful website in no time at all. Best of all, you can get started for free and upgrade as your business grows.
Thousands of small businesses and online stores call WordPress.com home.
Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.Create your own website