3 Web Traffic Patterns That Might Impact Your Content

Zach Wills / February 25, 2019

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Web traffic patterns are trends in your site analytics that can be used to comprehensively understand your site visits. Measuring website traffic is one of the most effective ways to uncover what your site is accomplishing and any changes that you need to make.

Unfortunately, there are times when it can be difficult to fully understand site traffic numbers. For example, are there certain days and times when website traffic is naturally higher? Are there days when people tend to spend more time online? These are some of the key website traffic patterns that you need to know about.

1: Most site visits result from direct, organic traffic

Both B2B and B2C companies find that the vast majority of their website visits come from direct and organic traffic. As The Whole Brain Group suggests, this may vary depending on industry, but it remains consistently high. For example, the real estate industry receives about 43 percent of its traffic directly (from manual URL entries or bookmarks), while the construction industry only sees about 26 percent of its traffic from direct visits.

Organic traffic (coming from search engine results) represents 64 percent of the construction industry’s traffic, and 28 percent of traffic for the real estate industry. It’s important to note that some organic search traffic may actually be stored as “direct” traffic due to the “https” prefix and the way it translates to your server, according to Search Engine Land.

2: The best day to post on Facebook is Thursday

Your peak traffic window may depend on both the industry that you’re in and the day of the week. Sprout Social suggests that you’ll notice the highest levels of Facebook engagement if you post on Thursdays, and the lowest levels of engagement on Saturdays. Not all levels of social media engagement will follow this trend. Instagram posts happen to see the most engagement on Thursdays as well, but Sundays are when Instagram experiences the lowest level of engagement.

3: The best time to post is in the morning

If you’re looking to perfectly time the publication of your next blog post, data from Neil Patel suggests that mornings are the best times to post. Globally, internet use remains fairly consistent around the clock due to shifting time zones, but it’s generally safe to assume that most of your audience will come from your region. On the other hand, if you’re a business site owner, you can assume that your traffic will peak during the work days in your region.

Use these patterns to plan your content promotion

It’s not just your website that is affected by these web traffic patterns: it’s all websites. But, by understanding these trends, you can stay ahead of the curve and schedule your content to take advantage of traffic patterns, effectively capturing the most visitors.

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