If you recently built a site on WordPress.com, you might be wondering what website pages to include.
Before we dive head-first into the different types of website pages, you should understand that no single answer applies to every site. There are some common themes across websites, but businesses are often quite different from one another. What belongs on other websites may not belong on yours. Even if you have the same type of page as another site, the exact content on that page may look very different from yours.
So, how do you decide which pages need to be on your site? You can begin by answering two questions.
1. What does my audience need to know?
Put yourself into your audience’s shoes. Consider the information that your readers are looking for on your pages.
If you own a restaurant, visitors probably expect to see an “About” page that describes the type of food you sell, and a “Contact” page with the store’s phone number and other contact information. If you run a beauty blog, readers are probably more interested in a “Frequently Asked Questions” page that answers common makeup conundrums.
When you approach things from your visitors’ point of view, you’ll create a website with the exact pages that they need and expect to see.
2. What is my call to action?
Every website needs a call to action that aligns with its purpose. Whether you want guests to visit your restaurant, or come back to your site for repeat visits, you should define a goal that can be achieved by taking a particular action.
Ask yourself which pages are necessary to achieve your goal. Should you post your restaurant’s menu to convince visitors to eat there? Would adding a blog archive make it easier to find posts about specific topics? Decide what you want your visitors to do after visiting your site, and then create pages that will drive them to do it.
Now that we’re on the same page, let’s take a closer look at four of the most common website pages that can be used to answer these questions.
1. Home and About pages
The “Home” and “About” pages are often separate. However, as your homepage is the first page that your audience sees, it’s a good rule of thumb to place your “About” information (or even a summary of that information) on your homepage. This will help your visitors understand what your business does, and how it can meet their needs.
When introducing yourself and your business to readers, be sure to answer the following questions:
- Why are you in this business?
- How does your business solve problems?
- What problems does your business solve?
2. Contact page
It’s imperative that your audience can get in touch with you. Provide a “Contact” page to make it easy for them. Depending on your business, a “Contact” page can include:
- A contact form
- A phone number
- Hours of operation
- A physical address or map
3. Frequently Asked Questions (FAQ) page
Your “FAQ” page is the place to answer any commonly asked questions, and to reduce the number of phone calls and emails that you receive. Any questions that shoppers often ask should be answered on this page. No one likes to be left in the dark. Reading these answers helps your visitors become more knowledgeable about your business and what it does, which makes them feel comfortable subscribing to your newsletter or completing purchases.
4. Blog pages
No matter what business you’re in, a blog is often a must-have. Search engines like Google check to see how frequently you publish new content on your website, and a blog is the perfect outlet to host it.
Blogs are also cost-effective marketing investments. Every post that you publish is a long-term asset which helps to build brand awareness and promote your expertise, products, and services. According to Impact, companies that blog receive 55 percent more website traffic than those that don’t.
Few websites are complete without these four pages. While certain businesses or blogs may require extra pages to accomplish their goals, the above four provide the foundation for an effective site.
Now, let’s discuss some other common page types. These are not as universally applicable as the four mentioned previously — so some of them may not be necessary for your specific business. For other businesses, they’re critical. Ask yourself if these three pages will add any value to your customers’ experiences.
1. Services page
This page exists to provide a summary of the services that you offer. It’s important that certain business types have one, from freelance writers to landscapers. Include a bulleted list of your services, along with short explanations and pricing details. If necessary, include links for visitors to learn more about specialized services. It’s also helpful to describe the advantages of using your services, and how they differ from those of your competitors.
2. Products page
If you sell anything on your site, you need an online store. Use your storefront to show off your products with short descriptions of each, links to more information, and instructions for how to make a purchase. WordPress.com users can collect payments for their products right on their sites.
3. Testimonials page
If you run a business, potential shoppers will wonder why they should buy from you and not from someone else. If you have fans willing to be quoted, a “Testimonials” page can go a long way in setting your business apart from the rest. Have happy shoppers discuss why they make purchases from you, and how they put your products to use.
Picking the proper website pages for your site depends on who you are and on your site’s purpose. The pages suggested above are great starting points for anyone who wants to begin a blog or business. Pick the ones that work for you, and you’ll be well on your way to building a successful site.