When it comes to deciding what pages should go on your website, there’s no single, universally applicable answer.
That being said, there are some website pages that almost every site can benefit from. We recently outlined those must-have pages.
If you’re ready to add some additional creative pages to your site, this is the article for you. Read on to learn about some website pages that will really set your site apart.
Because every business’s website is unique, some of the page types described here may not apply to your site. However, for some, they’re crucial to standing out from the crowd.
So, how do you decide which pages to add?
The two main questions you should ask yourself when deciding which pages to put on your site are:
- What does my audience need to know?
- What is my call-to-action?
If your audience would benefit from knowing about the work you’ve done in the past, adding a portfolio page might be a good idea. If your “call-to-action,” or the action that you want your site visitors to take, is to join a community of engaged blog followers, an online forum may be the way to do this.
Once you’ve answered those questions, you can start building your new pages with the knowledge that they will help your site and business grow.
1. Landing pages
Landing pages are most commonly used to persuade visitors to perform a certain action, such as signing up for a newsletter or making a purchase. They exist separately from the rest of your site (often with a different design) so that your visitors won’t be distracted from taking the crucial step you want them to take.
If you’re selling a product or service, or if you’re trying to collect contact information for a newsletter, a landing page is a great solution.
If you’re an artist, designer, writer, or want to showcase your work in a visual way, an online portfolio is a great way to share your talents with your visitors.
Well-designed portfolios let visitors and potential clients understand what you can do and what sets you apart from the competition. Remember, your visitors don’t have unlimited time to spend on your website, so show off your very best work samples!
3. News and press releases
If your company blog is seeing a lot of visitor traffic, consider creating a separate place for showcasing company news and press releases.
Having a page devoted to news could help highlight exciting upcoming events or new products while making your blog easier to navigate. You can even add extra news-related features to your news page, such as an events calendar.
4. Community forums
Creating an online forum is a great way to build a community among your website visitors. Forums can provide valuable ways to keep your website’s content consistently fresh, and they offer fun ways for your website visitors to interact with each other on your site.
Keep in mind, though, that a forum is not a “set it and forget it” kind of thing. You’ll want to moderate discussions as necessary.
If you’re a WordPress.com Business plan user, you can add forum plugins to your site. Another way to create a user-friendly forum is by using the P2 theme, which may be a solution for you if you’d like a separate site for discussions and conversations.
While not all of these page types are necessary for every site, using the ones that are applicable to you will make your site much more memorable to your visitors. Use this piece as inspiration to create website pages that keep visitors coming back.
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