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Now that your e-commerce website is up and running, you’ll want to make every effort to optimize the experience for the growing number of customers who will find you via mobile. Global mobile data traffic is projected to increase nearly sevenfold by 2021, and much of that is dedicated to shopping.
A responsively designed website that’s optimized for sales success can significantly impact your bottom line. Let’s take a closer look at how you reap those benefits.
What is a “mobile-responsive experience”?
While “mobile-friendly” approaches include keeping image sizes down or maximizing page load speeds —remember, 53 percent of mobile shoppers will abandon a website if it doesn’t load in just three seconds — a mobile-responsive design alters the website’s look according to the device being used to view it.
As your website adjusts to the screen size, certain things become more prominent. The call-to-action buttons — such as “buy now” or “sign up” — stand out, design is more minimalist, and headlines and copy are treated differently.
Google has been prioritizing mobile-responsive sites in search results since 2015, so if you’re not mobile-responsive, your customers may struggle to find you.
How to optimize an e-commerce website for mobile
1. Test the mobile checkout process
Got an online store? Get friends and family to go through the journey to purchase and give feedback. The most frustrating things in a mobile checkout process include requiring registration and an unclear process for amending the basket, so keep that in mind when testing. Remember to test out the process on several different devices, too.
2. Top navigation is your friend
What works beautifully on a desktop doesn’t necessarily translate well on mobile, including your navigation. The “hamburger menu” (those three lines at the top that expand to the full menu) is designed to maximize the screen and simplify the user journey.
3. Don’t forget the searching and browsing experience
Best practice for user experience in mobile e-commerce is to give the user two avenues to purchase: search or browse.
Eco-friendly cup-maker Joco makes the browsing experience vibrant, adding images of their products into that mobile menu.
The Jack Rudy Cocktail Co. does something similar, but it takes the visual one step further by adding on-brand pencil drawings. You can still scroll through the actual product images, if you’d prefer.
4. Bring users to your mobile group
Not everyone is ready to buy when they land on your e-commerce mobile website; the trick is to keep them on the hook while they mull over the purchase. Mobile groups are emerging as one way to keep in contact.
Add click-to-text to your business website or online store using a plugin like WP SMS, and ask users to join your mobile group, offering incentives like discounts. Many customers won’t pick up the phone but will happily text questions.
How a mobile e-commerce website can boost sales
Making your e-commerce site more friendly to mobile users doesn’t need to be difficult — and it can improve sales. WordPress.com makes it possible to optimize your e-commerce mobile website and ensure it’s responsive to your users’ needs. There are several options for selling things online using your site — from a simple payments button to a fully functioning e-commerce platform using WooCommerce — all tailored to both your store’s needs and the needs of your potential customers.
With a little care and attention, you’ll have your customers buying in no time.
Thousands of small businesses and online stores call WordPress.com home.
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