Your website is set up, and you’re ready to reach more people. There are plenty of strategies to choose from, but connecting with local influencers is one of the best ways to place your brand in front of a new audience.
What is an influencer? In the online world, it’s a person who can capture an audience’s attention. People listen to them, and pay close attention to their blogs or posts on social media. They may run a blog with thousands of followers, have a popular Instagram account, or are extremely successful in their field.
Whatever their claim to fame may be, influencers have a broad audience that listens when they speak — and if they talk about your product, you can attract new supporters. In fact, Digital Doughnut reports that influencer marketing has the most return on investment over any other modern marketing strategy, as 83 percent of people trust recommendations when making purchases.
Working with local influencers is a great way to connect with your ideal audience. For example, if you open a gluten-free bakery, encouraging a popular local food blog to review it could drive a lot of new traffic to your store.
Influencers don’t always need to be local. You may discover a blogger on WordPress.com who receives thousands of hits due to her popular makeup tutorials. If you own a makeup line and this influencer endorses your products, your business will likely experience a tremendous boost — you might end up shipping your products to international audiences that you wouldn’t have been able to reach before.
Besides increasing product sales, influencers can also help improve brand awareness among your target audience. Your brand recognition is tremendously valuable. By increasing brand awareness, you’ll attract a customer who may not be ready to buy today, but will keep you top-of-mind for future purchases.
Working with an influencer can also support and improve the ways that people interact and engage with you online. Influencers may link to your social media pages or WordPress.com website, which drives more traffic to you. You can attract more eyes to the blogs and social media posts you create while becoming a part of the larger conversation within your niche.
Connecting with local influencers can be incredibly powerful for your business, but as is the case with any professional relationship, you have to approach it professionally and appropriately. Relationship building can take time, but if you put in the effort, it can be rewarding.
So, how do you grow a connection? Here are some tips for reaching out to influencers:
- Begin by identifying who would best support your business and brand. Which bloggers, community members, or organizations align with your products or services?
- When you connect, do it in a way that will organically grow a relationship. Comment consistently on their social media pages, follow their blog, introduce yourself, and start an authentic dialogue. Get to know them as individuals before asking them to become business partners.
- Avoid opening with a request for them to promote your product. Doing so without establishing a relationship could be considered rude. Trust that genuine interactions can grow into support and reciprocity with time.
- Don’t make it all about you. Instead, consider what’s in it for them and their communities. Partnerships should go both ways; few people will appreciate being asked to support you without getting anything in return.
The power of local influencers is on the rise. As they have engaged audiences, they are more likely to break through to potential customers. By forming connections with influencers, you can spread the word about your products in a more organic way that will have a tremendous impact on your business and brand down the line.
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