Use Your Expertise to Become an Influencer

When you think about online influencers, what comes to mind? Most likely, you’re imagining celebrities and YouTube stars. The term “influencer” is a buzzword that describes someone who is trusted by others to create quality content and provide reliable information. With that in mind, it’s possible for you to become an influencer as well.

What do influencers do?

Influencers are people who have built loyal followings through their own initiatives to promote products or services. Influencers engage in activities that are beneficial to their businesses. They create consistent content that receives a lot of engagement, and they use this content to amass vocal followings that look forward to their next videos, blog posts, or social media updates. Influencers are experts at creating their own personas, and weave the products they promote into their messaging.

Examples of influencers

Sandra Lee (Dr. Pimple Popper) is an influencer who built an impressive following through her social media channels. She has been creating dermatological content since 2011, but her 2015 videos about pimple popping are what really jumpstarted her YouTube presence. Today, she has more than four million followers and promotes her own products through her website.

Another example of an influencer is Linus Sebastian, also known as Linus Tech Tips. His technology, PC gaming, and computer-related content earned him more than six million YouTube subscribers. Occasionally, he creates content in which he describes products as being “the best.” With his prominence, it makes for great advertising for the companies that manufacture those products. Like Sandra Lee, Sebastian promotes some of his own products on his website. He also endorses products within his videos, which can vary from coffee, to razors.

Pitch your status as an influencer

Once you become an influencer by creating valuable content that attracts a loyal audience, people will come to trust your recommendations. So, if you promote a product, then it must be worthwhile. You can pitch your status to businesses as a way to spread the word about their various products or services.

You won’t necessarily need to cold email hundreds of businesses to find one that will pay you to promote its products. Platforms like Izea and Upfluence let you list yourself as an influencer, and explain how you will help businesses with their marketing campaigns. Of course, you’ll want to create a website to highlight your brand before you get to this point.

A website gives you full control of your brand

Platforms such as Facebook, Instagram, and YouTube are great for distributing content and attracting fans, but they do have limitations involving monetization policies and algorithms. None of these individual services allow you to fully reap the rewards that come from being an influencer, which is why you should also have a website of your own.

Creating content and maintaining a website may sound like two separate jobs, but using WordPress.com keeps the processes streamlined, while proving to be cheaper than hiring a web developer to do it for you. WordPress.com lets you choose from free, eye-catching themes which you can customize to fit your brand tone. Once you have a website set up, your followers and potential business partners will view you with more credibility and authority.

You’re already an influencer

Your recommendations probably mean something to your friends, family, and colleagues; so, why not take it one step further by creating consistent, quality content?

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