Running a business doesn’t have to be a time suck. It’s true that keeping up with the daily grind can be stressful, especially when lengthy routine tasks keep you from getting critical work done. Fortunately, you can automate some of your more repetitive responsibilities. This will not only free up time, but will help you focus on what matters most: growing your business.
Think of automation tools as coworkers or teammates. They are designed to help you create automated workflows to prevent you from micromanaging every duty. Find a few resources that play off of each other’s strengths and weaknesses, and you may find yourself enjoying a hot cup of coffee during your newly freed-up time.
Curate social media content
We all know that creating and posting social media posts requires a lot of time. You’re not the only person who searches for relevant content to share on Facebook, only to emerge from an internet rabbit hole an hour later wondering why you’ve come up short.
You can save time by using a tool called Quuu, which curates content relevant to your audience and posts it to your social media accounts on your behalf. Once you sign up for an account with Quuu, you can pick and choose the interests and topics that are appropriate for your audience. Quuu will suggest content based on the categories you select.
To share this content across your social media pages, you’ll need to create an account with either Buffer or Hubspot. These are social-media management platforms that sync with Quuu and your social media accounts to automatically add content to a queue that schedules and publishes your posts.
Keep your social media updated
Don’t fret if you forget to post your latest blog post to your social accounts (as if you don’t have enough to worry about already). WordPress.com’s Publicize feature helps you share your new blog posts once they’re published.
Publicize lets you link the social media profiles to which you want to post updates. Once you’ve connected your site to your social account, your blog posts will be automatically shared to your social media accounts without you having to lift a finger (you can also decide not to share certain posts to specific platforms, if you wish).
Automatically schedule meetings
Emailing contacts back and forth to set up a meeting can be a pain. Alternatively, use a free tool like Calendly to assist with both setting up meetings and adding them to your calendar.
After you sign up for an account, create your availability schedule. You can choose how long you want appointments to last, and if you want to block off time between each meeting. Once that’s done, Calendly will create a custom URL that you can send to anyone.
Next time someone requests a meeting, send them your custom Calendly link. They will be prompted to pick a time and will receive an email confirmation once the meeting is scheduled. You will also receive an email, and the event will be added to your calendar.
Calendly allows you to embed its scheduling program into your website, eliminating the need to send emails about coordinating meetings altogether.
Small-business owners have more than enough to worry about without getting bogged down by tedious administrative tasks. The above tools are just a few examples of how using automated workflows can help reduce the number of tasks that you need to complete every day. They also streamline and bolster the amount of time allotted for you to focus on developing your business.