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Social Media Image Sizes for Facebook, Instagram, and More

Visual content is the ultimate engagement driver on social media. Facebook posts that include images receive 2.3 times more engagement than posts without them; and images lead to 150 percent more retweets on Twitter, according to HubSpot.

Photos are important parts of your social media presence, so make sure that the ones you feature look great. Every platform has different size specifications for photos. To help you meet those specifications, this article provides a primer on the latest best practices for social media image sizes.

It’s important to note that all of these sizes are recommended. You could go bigger or smaller, as long as you keep the same ratio intact. All image sizes are given in pixels, a measurement that designates a unit of color on a computer display.

Facebook

Use .png files for the best image quality on Facebook, especially when those images include text. The following are the best photo dimensions to use on Facebook:

Twitter

Creating the perfect profile photo is important on Twitter, as this image is visible on your Twitter page, within your followers’ Twitter feeds, and in the “Who to follow” box. Twitter supports .jpg, .gif, and .png file formats.

Instagram

Instagram is designed to show off beautiful images. If posts on your company’s Instagram page aren’t formatted properly, you’ll be defeating the point of having an Instagram account at all. Here are the best image sizes to use for Instagram posts:

LinkedIn

LinkedIn allows you to create both personal and company pages. For personal LinkedIn profiles, Sprout Social defines the recommended image sizes as:

For your business’s LinkedIn page, the best image sizes to use are:

When promoting content on LinkedIn, use these sizes in your posts:

Pinterest

Since most Pinterest posts link to other web pages, it’s a great social media tool for driving new supporters to your business. The recommended sizes for Pinterest images are:

Whether you’re sharing a promoted post or interesting content with friends and family, keep this cheat sheet handy. Mastering social media image sizes will help you put your best foot forward online and fine-tune your social media presence.