How to Teach with Your Website to Build Trust and Authority

If you can teach with your website through instructional blog posts, you can improve your chances of growing your following, gaining trust, and showcasing your authority and skills. Here’s how.

Why teach your audience a new skill?

When you sell products or services online, it may seem counterintuitive to share your expertise for free; however, teaching your audience doesn’t just benefit your followers. When you teach with your website, you can:

  • Establish yourself as an expert in your field.
  • Build trust with your audience.
  • Open a dialogue with your followers.

What skills can you teach?

There’s no shortage of new skills that you can teach with WordPress.com. Get out a piece of paper, because it’s time to brainstorm blog topic ideas.

Here are some questions to help you come up with skills to teach with your website:

How are your products used?

Post a tutorial that gives your followers ideas for using your product. Say you’re selling handmade oven mitts. You could write a blog post that shows how to bake the best chocolate chip cookies.

What services do you offer?

Teach your followers how to do something specific that you do as a professional. If you’re a copywriter, then show your audience your process for writing the perfect headline.

What challenges do you face in your own business?

Show your audience how to tackle the problems that you handle with your business. If you’re a family photographer, you could write a post about how you get young children to focus during photo sessions.

Now that you know the value of instructional content, you can focus on nurturing your relationship with your following.

Thousands of small businesses and online stores call WordPress.com home.

Whether you’re looking to promote your business or share your story, we have a plan that’s right for you.

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