5 Essential Writing Tips for Business Owners

When you’re a business owner, you need to be able to speak and write about a range of matters relevant to what you do and what you offer customers. Running a business isn’t always easy, and finding the time and place to write may be difficult, but it’s not impossible. Learn more about the different writing tips for business owners that you can use to advance your brand’s name.

Why should business owners write?

Your time is your most precious asset. However, the need to feel busy often gets in the way of being truly productive. It’s easy to neglect activities that can actually boost your long-term productivity for ones that make you feel occupied in the moment.

Here’s an example from the non-business world: You might feel too busy to exercise. But as the Harvard Business Review outlines, regular daily exercise can drastically boost your productivity and creativity. Similarly, as a business owner, you might feel too busy to write, but getting that writing done can actually boost your productivity and success in the long term by being a powerful lead-generation tool.

5 writing tips for business owners

1. Have structure and intention

Determining the kind of business writing that works best for you is like finding the right exercise regimen. Running, lifting weights, or swimming (or all three) can each yield great results. The exercise “structure” you choose depends on what you enjoy, your goals, and your resources.

The same goes for business writing. You may find that business journaling gives you the productivity and planning boost you need, as CNBC highlights. Or maybe starting a business blog provides the public feedback and sales leads you’re after. Regardless of the structure you choose, your intent should be about self-improvement and business improvement.

2. Schedule it

What doesn’t go on your calendar or to-do list doesn’t get done.

Schedule time each day for business writing. If not, you won’t do it. This is especially important if writing is a new habit that you’re trying to establish, rather than something that’s already become a habitual part of your day.

3. Share it

What if your business writing could increase your sales leads? HubSpot found that small businesses that blog experience 126 percent higher lead growth than businesses that don’t. If you have a WordPress.com website, you already have robust, built-in blogging tools that you can start using today.

Buy what should you blog about? Interestingly, the topics that readers will care about often overlap with the topics that will help you gain insights into your business. How did you come up with that great new idea? How does your business help people? What are the stories of your best employees, clients, or customers?

If you’re keeping a business journal, consider sharing your journaling process with your employees or business peers. Encourage and teach them to do the same thing, so that you can all improve together as a team or as a peer group.

4. Evaluate results

“Whenever you make a decision or take a key decision, write down what you expect will happen,” legendary business management expert Peter Drucker suggests in Harvard Business Review. “Nine or 12 months later, compare the results with what you expected.”

Try practicing this habit with your daily, weekly, quarterly, and yearly journaling goals. If you don’t hit your goals, evaluate why things didn’t go as planned. If you have a WordPress.com website with a Business plan, you can also measure the results of your blog writing using Google Analytics.

5. Be persistent

Persistence is critical to success and mastery.

Your first business blog article may not land you 100 new customers. And your first week of journaling isn’t going to transform your business. However, keep at it for a year and you’ll have so many small improvements and insights that you’ll look back and be amazed at how far you’ve come.

Now get out that pencil (or computer) and start writing!

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Aaron von Frank

Cofounder and CEO at GrowJourney.com, a USDA certified organic heirloom garden seed subscription service. Writer at TyrantFarms.com, Edible Upcountry Magazine, and other media outlets.

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