3 Strategies for a WordPress.com Video Monetization Plan

Jim Sweet / May 13, 2019

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If you’re putting time and energy into creating compelling video content, you should be rewarded for your efforts with increased revenue. Fortunately, there are three proven strategies that every smart WordPress.com video monetization plan can include.

Here’s how you can incorporate YouTube’s in-video ads, on-page ads on your WordPress.com website, and gated video content for paid subscribers into your monetization strategy.

1. YouTube’s in-video ads

YouTube is the most popular video hosting website in the world. It’s also free. And YouTube makes it simple to embed videos on your website.

Plus, according to Search Engine Journal, YouTube is the world’s second-most popular search engine. Upload your video to YouTube, and it may bring a boatload of random traffic to your website from people searching for the topics your videos cover. And once you do that, you might as well take advantage of YouTube’s built-in monetization tools in the form of in-video ads.

Google, which owns YouTube, provides clear instructions for how to apply for the YouTube Partner Program. Once you’re in, you can earn revenue every time someone clicks play on one of your videos.

Now you just need a strategy for where to post your videos. That’s where WordPress.com comes in.

2. On-page ads

WordPress.com has an ad network that publishers can take advantage of called WordAds. If you have a WordPress.com Premium or Business plan, you get automatic access to WordAds. And even if you’re on a Free or Personal plan, you can still apply for entry into the program.

How does WordAds help you monetize video content? By monetizing views of the page on your site where you embed the video. This way, you can drive traffic to your website, rather than to YouTube or wherever else your video is hosted.

The benefit of this strategy is that not only will you earn revenue for each page view, but you are more likely to get people interested in your other content, since they’re already on your website. And if your content is truly compelling — especially if it solves real problems that your audience faces — you might even be able to charge money to access it.

This is where gated content for paid subscribers comes into play.

3. Gated content for paid subscribers

With WordPress.com Premium and Business plans, you can accept payments through PayPal. This allows you to charge money for anything — including a subscription to access gated content.

One way to set up gated content — if you’re on the Business plan — is to add the free WooCommerce plugin to your website, create a subscription, and only allow paid subscribers access to certain video content.

With this strategy, instead of earning revenue from page or video views, you can charge whatever your video content is worth. The more helpful it is, the more people will be willing to pay to access it.

Pick the method that works best for you

The best part about video monetization is that you don’t have to choose just one strategy — you can combine all three of them. For example, you could have in-video and on-page ads for videos that are freely accessible, but put your most valuable videos behind a paywall for subscribers.

Ultimately, a combination of methods will yield the highest return on your investment for your WordPress.com video monetization strategy.

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