Search engine optimization (SEO), or the strategies used to make sure websites show up at the top of search engine results, is something that every small business or blog owner should employ.
While the term may sound formal or technical, you don’t need to be a marketing expert to improve your website SEO.
People use search engines like Google to find information. If you want to grow your business and help people to easily find it, it’s essential to rank higher in Google searches. You can learn how to improve your SEO and help people find your online business with the following eight tips.
1. Write about what you know
Google ranks websites that are considered authorities in a space higher than others. To send Google a signal that you’re an expert in a subject area or field, write about topics directly related to your business.
2. Publish helpful content
Author blog posts covering topics that your audience seeks information on, like answers to common questions.
3. Write naturally
Google is good at determining whether you’re writing content for the sole purpose of using popular keywords. Be sure to write in your normal voice. You can find ways to naturally incorporate some keywords without sounding like you’re stuffing them in for marketing purposes.
4. Check for broken links
Double check that your external and internal links redirect to live, functioning pages and not 404 error pages. If you have a WordPress.com Business plan, you can install a third-party plugin that will check for broken links on your behalf.
5. Optimize your images
The images you use are important for a successful SEO plan. Images should use relevant keywords. Don’t use generic titles like “IMG34567.” Be sure to fill out the Title, Caption, Alt Text, and Description fields when uploading images to provide Google with more information about them.
6. Update the HTML title
Are you creating blog titles that don’t tell Google what your posts are about? Change the HTML title (which is read and analyzed by search engines) so that Google reads and evaluates different titles than your visitors do.
7. Use WordPress.com SEO tools
Business plan users should take advantage of WordPress.com’s advanced SEO tools, which allow you to add custom meta descriptions to your front page and individual posts.
8. Post new content regularly
Whether it’s a blog post or a new product listing, keep your website fresh with updated content.
With the above SEO tips, you’ll be positioned to improve your website SEO while helping your business rank higher in Google search results.
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