Images sell, and in ecommerce, product photos are often the only point of contact that a customer has with a product before making a purchase.
This even holds true for service-focused businesses. If you’re a real estate agent, you know that good photos convince prospective buyers to view a property. If you’re a hair stylist, photos entice prospective clients to book appointments.
Taking amazing photos is generally easier when you’re outdoors, but that’s not always an option.
Interior photography doesn’t have to be synonymous with inferior photography. Here are five tips for taking beautiful interior shots.
1. Use natural light
It’s easier to take photos outside because of the natural lighting. This is why it’s best to take indoor photos while the windows are open.
If you’re photographing a space, choose a day that’s bright but not too sunny.
If you’re photographing a product or person, place the subject close to a window. Again, don’t aim for direct sunlight, just as much natural light as possible.
2. Choose the right time of day
The golden hour (or best time of day to take pictures) occurs around dusk, when the light is warm and golden.
This is difficult to mimic with artificial lighting, so if you’re taking photos of an interior space that would benefit from a touch of warmth, try to shoot during this time of day.
If you want a warm look, shoot near a window when the sun is rising or setting.
If you are looking for a more dramatic or cooler shot, shoot at midday — again, near a window.
3. Use artificial light (when necessary)
If you have access to natural lighting from your windows, don’t use any artificial lighting. Turn off competing sources of light so they don’t clash with the natural light.
However, if you don’t have access to natural light (like in an office space without windows), you can use artificial lighting.
Illuminate your subject with a light that mimics natural light and be wary of shadows. These occur more readily in direct sunlight or with artificial lighting.
Check out this lighting equipment guide by Pixelz to determine which type of lighting solution suits your photo shoot.
4. Cut the clutter
When you’re photographing a house, or taking indoor pictures of a product or person, tidy up the background of your photos.
This means putting away any stray objects that take the focus away from your subject.
Your image may still look visually cluttered, even if the surrounding space is tidy; here’s how to take care of that:
Be detailed. Hide electrical cords, close the lid on the toilet seat, and take magnets off the fridge.
Minimize competing colors. If your background is colorful and includes things like a blue vase, orange book, and red couch cushions, your image might be distracting. Stick with colors across similar palettes and use plenty of neutral tones.
Pay attention to lines. Clean lines reduce visual clutter in photographs, so take advantage of walls, table edges, rugs, and a perfectly made bed.
If you’re photographing a product or person, use a simple backdrop or light box to cut visual clutter out of your shot.
5. Use a tripod
While it may feel clunky, a tripod allows you to increase the exposure of your shots so the photograph comes out brighter, without having to fiddle with your ISO.
Increasing ISO can make the image grainy, which makes your shot appear cluttered (even if you followed all the tips above).
Interior photography doesn’t have to be inferior to outdoor photography if you follow these tips.
Thinking of compiling a photography portfolio? Get started right here.