One of the hardest parts of owning a website is driving traffic to it. There are so many blogs out there that it can be difficult to stand out from the crowd and convince people to read your content over someone else’s.
The good news is that there are tactics you can use to increase website traffic, and most of them aren’t difficult to follow. Read on for five straightforward strategies for increasing site traffic that even a novice website owner can implement.
1. Guest blogging
Guest blogging is a method of collaborative networking that’s completely unique to the web publishing world. In simple terms, guest blogging includes:
- Finding relevant blogs or websites in your industry.
- Offering blog or site owners a piece of content — like an article — for free.
- Linking to your own website from within that article.
As a result, readers of that guest article will click on your embedded link and visit your website.
This tactic for increasing website traffic is highly effective, and several case studies even point to its success.
The tough part is reaching out to the website owner and convincing them to publish your article in the first place. Begin by emailing the site owner with a ready-made article attached. That way, they can read your article and decide if they like it before offering you a guest post slot.
Of course, before you begin working on a guest post, it’s important to research the website you’re targeting and come up with a topic that’s likely to resonate with the site’s regular audience.
2. Make it easy for people to share your content
There are more than 2 billion monthly users on Facebook. Again, that’s billion with a “b.” This makes Facebook (and social media in general) the best place to go if you want to find potential readers.
One of the things that you can do to facilitate this process is displaying share buttons alongside your blog content, like these:
These buttons allow people to share your content easily, helping you reach new readers on Facebook and other social platforms.
If your site is hosted by WordPress.com, you can do this by going to Sharing and selecting Sharing Buttons from the main menu.
3. Share your content once it’s live
Apart from making it easy for other people to share your content, you should also share it yourself — and do so once you publish anything new.
You can do this by manually posting new tweets or Facebook updates every time you publish new content, or you can automate the process.
If you want to automate your social sharing, go to Sharing and click Connections to integrate your website with popular social media platforms.
4. Write better headlines
Though this might not be an easy pill to swallow, your headlines might not be interesting enough.
The difference between a good headline and a subpar one can make a dramatic difference in the amount of traffic or engagement an article receives.
Luckily, headline writing is more of a science than an art. In other words, you can learn how to write better headlines if you follow some best practices.
An easy win is to use specific phrases that are proven to boost results. A study from BuzzSumo revealed that effective headlines often include:
- “will make you”
- “this is why”
- “can we guess”
- “give you goosebumps”
- “shocked to see”
- “melt your heart”
The secret is integrating these phrases into a headline that accurately describes what your post is about. Example: “5 Techniques That Will Make You a Better Wedding Photographer.”
5. Comment on other blog posts
Comments are perhaps one of the most significant features on any blog. It’s through comments that a community is built and valuable discussions are had.
In order to increase website traffic, post comments on relevant blogs in your niche and include your site URL in the “website” field of the comment form.
If you’re one of the first people to leave a comment on a given post, it’s likely to receive a number of “curiosity clicks” from the other readers. Of course, it’s important that your comment is insightful and not spammy in any way.
These five tactics work best when implemented together on a consistent basis. By doing so, your website traffic will increase. With the help of these techniques, and a little persistence, your days of scrounging for site visitors will be in the past.