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Worry About Website SEO Tomorrow; Launch Your Site Today

One of the best (and easiest) ways to advertise your business is to launch a website. According to the U.S. Small Business Administration, there are 28 million small businesses in the country, making it critical a business does everything it can to attract people. While some might say you can’t launch a site without a firm grasp of website SEO (or search engine optimization), the most important thing small business owners can do is establish a meaningful online presence.

The bottom line? For anyone who wants to run a viable business today, a website is non-negotiable. That’s why we’ve compiled some expert insight into how to launch a website — including why SEO isn’t required to get your site up and running.

SEO, explained

A solid SEO understanding ensures your website appears on the first page of a Google search when someone enters a specific keyword (e.g., If you own an organic food market, you’ll want to appear in the search results whenever someone in your area searches for “organic food”). Search engines like Google use computer algorithms to decide what users see when they search for something. No one really knows what factors into Google’s method, but every time Google updates its algorithm, panic often spreads among website owners, says Search Engine Land.

Why? Because Google has 1.17 billion users, according to Statista, and even a small fraction of those users clicking on your website could boost your business. Research supports this: 28 percent of online searches for something nearby result in a purchase, says marketing company HubSpot.

Good website SEO involves having quality content with relevant keywords and back-end considerations, such as how fast pages load, how well your site works, and how easy it is to navigate. Fortunately, at WordPress.com we build all these features into our themes, so you don’t have to worry about load speed or uptime. But, remember: website SEO remains an imperfect science. So, why wait until you have an encyclopedic knowledge of it? Kick-start your efforts now, and launch your website today.

Map your mission

Before launching, ask yourself: why am I creating a website? Is it solely to promote your services, or is it to start a blog and attract more shoppers? Will you use the website to drive sales and give people the option to purchase items online rather than in-store? Understanding your overall goal(s) will guide how you structure your site. But that’s only one thing to consider. You’ll also want to:

Convert clicks into sales

At the end of the day, a website is a lead generator for a small business. It can drive in-store traffic or convert clicks into sales. In a way, it gives users an opportunity to virtually visit your business and learn more about what you do and the unique services you offer before they invest the time required for an in-store visit. Websites let people “try before they buy,” so it’s important that small businesses put their best digital foot forward.

So, get your website live first and showcase your business’s unique value to potential supporters. You’ll have plenty of time to think about SEO later.