What Is a Website Builder?

Life would probably be easier if we were all fluent in the art of web development; however, not everyone has the time (or desire) to learn to code. Even if you lack the skill or budget to hire a seasoned developer, creating a clean, attractive, and easy-to-navigate website is still within reach.

Bloggers and small business owners: meet your new secret weapon.

A website builder is a handy tool that allows people with little-to-no web-development expertise to create a website or blog without manually editing a single line of code.

Here are four tips you can follow for picking a website builder:

Have more questions about website builders? Read on to learn more.

How do website builders work?

Website builders vary depending on which one you’re using. Some give users the option to work off of a template, while others allow you to import your own theme. Many website builders feature a WYSIWYG (what you see is what you get) editor, which allows users to visualize how a page’s content and design will appear before it’s published.

Website builders come with a wide range of tools. For example, WordPress.com lets you add widgets, host videos, track your site stats, and more. In some cases, you can increase the functionality of a website builder even further by adding a plugin to your site.

How do I choose the best website builder?

Before you select a website building tool, identify your priorities and the elements you want to include on your site. For example, the needs of a blogger will be different from those of someone with an ecommerce business.

Additionally, decide which experience you prefer: do you want to drag and drop elements to build your site, or would you rather have more customization options?

Most importantly, be sure the website builder you choose has easy-to-access customer support so you can get your questions and concerns handled immediately while you’re creating your blog or website.

Getting started

The concept of building your own website can feel daunting — especially if you don’t know where to start. But by using a website builder, you can quickly and easily get a custom website up and running in hours. Best of all, you can enjoy the satisfaction of doing it on your own.


Carrie Dagenhard

Carrie is an old school, gumshoe journalist trapped in a modern content marketer's body. She specializes in writing for the marketing, technology and healthcare industries, and loves helping bloggers and small business owners grow their presence online. Carrie resides in the "Silicon Hills" of Austin, TX with her husband and two adorable cats.

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