What Is a Content Management System?

Small business owners wear a lot of hats. You may be responsible for production, sales, finance, and even public relations. If you are lucky, you have access to tools that will help to lighten the load.

This is where a content management system (CMS) can help. Marketing your business may be something that you prefer to control, but do you really have time to stop what you are doing to constantly update your website? If not, a CMS can lessen the amount of time those tasks take.

What is a CMS?

CMS stands for content management system. It is a software that allows you to create, edit, and publish your own content, without needing much technical experience. A CMS can be used to create blogs, portfolios, and business websites.

Now, let’s rewind. In the above definition, what is considered content?

According to TechTarget, a CMS is designed specifically to manage “digital content” — meaning anything you can find online, including text, photos, videos, and even audio files. A CMS also houses code, although it works behind the scenes and interacting with it is optional.

Keeping your website fresh

A stale website can make a potential customer wonder if you are still in business. The good news is that you don’t have to hire a website designer to keep your site updated.

Using a content management system helps you keep website features like news, events, and promotions current. If you use WordPress.com, you can even integrate it with your existing photo libraries (iOS or Google) to further simplify the process of sharing content with your customers.

Updating social media

Have you ever visited a business during normal hours and found a note on the door that said, “Closed?” Did you think, “why didn’t they post that on Facebook?”

Regardless of how often you post on your social media channels, your customers are checking them. Many content management systems allow you to connect to your social media channels and share new website posts automatically

On WordPress.com, this feature is called Publicize. It can even be accessed via mobile device to provide your customers with real-time updates.

Keeping your site updated doesn’t have to be expensive or time-consuming. By using a CMS, you can keep your website maintenance in-house without needing to learn complicated code.

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