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At first, password-protecting a portion of your website may sound counterintuitive. After all, you want people to visit your website — why would you ever lock them out?
While it’s true that password-protecting your site isn’t usually necessary, there are some circumstances when doing so is a good idea. If you’re a photographer or designer, for example, you might need to protect some of your work or assets to safeguard your intellectual property. Alternatively, you might want to establish a password-protected page to limit how some of your private information is used.
By configuring a password “lock” on certain pages or posts, you restrict visitor access and allow only specific customers, coworkers, or associates to view them.
If you’re a photographer or artist, it’s vital to control how your creative work is accessed by visitors. Although the majority of your site will be open to the public (including your gallery of past work), you may prefer to temporarily restrict access to other areas or subdirectories of it. For example, if you’re making adjustments to wedding images from a recent photo shoot, you may want to share your photos with the couple first, before the shots go live on your portfolio page.
If you’re a designer, you likely work on projects alongside various tradespeople or professionals who need access to your design details online. A properly secured page — along with the right terms and conditions — can protect your images, architectural plans, or decorating ideas from falling into the wrong hands.
As a bonus, password-protecting certain pieces of your work requires that potential clients get in touch with you, which enables you to add them to your email list, according to the blog Rise Design & Shine.
Regardless of your business, any “under construction” posts or pages that you’re collaborating on with a team should remain restricted or locked to everyone else until they’re ready to be viewed by the world.
To set up a password for a new page or post before publishing it (or to edit access to an existing one):
- From your post or page editor, go to Settings.
- Click on the Status menu.
- Select Password Protected, indicated by a lock symbol.
- Follow the prompt to create a password.
After you restrict the visibility of a page on your WordPress.com website or blog, follow the prompt to access the page by using the password you created.
You can reverse the password-protected page setting by returning to the Status menu and choosing the Public setting. Alternatively, you can select the Admins and Editors setting, which allows only the site’s administrators and editors to have access without requiring a password.
If you upload photos of friends and family to your personal blog or website, you (or they) might not want the whole world to have access to the images. It’s smart and thoughtful to reserve a password-protected gallery page for the eyes of acquaintances and relatives only.
This way, everyone (from your fans to your family) can enjoy your content in ways that you’re all comfortable with. After all, there’s nothing wrong with a little online privacy in both your personal and business lives.